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TISTEPS - Head - Marketing - EdTech/B2C
4 weeks ago
Are you a visionary and results-driven Head of Marketing to lead our marketing function and accelerate our growth in the D2C/B2C space. The ideal candidate will bring deep expertise in EdTech or HRTech, with a strong understanding of consumer behaviour, digital channels, and brand building. This role demands a strategic leader who can blend creativity with data-driven decision-making to drive user acquisition, engagement, and retention.
Marketing Strategy & Planning:
- Develop and execute a robust marketing strategy aligned with business goals and usergrowth targets.
- Leverage market insights, user data, and competitive analysis to shape go-to-market plans.
Team Leadership:
- Build, lead, and mentor a high-performing marketing team across digital, content, performance, and brand functions.
- Foster a culture of innovation, ownership, and continuous learning.
Brand & Positioning:
- Define and evolve brand identity to resonate with target audiences (students, job seekers, professionals).
- Ensure consistent brand messaging across all touchpoints and campaigns.
Performance & Growth Marketing:
- Drive customer acquisition through paid media, SEO/SEM, influencer marketing, and partnerships.
- Optimize conversion funnels and user journeys to improve engagement and retention.
Digital & Content Strategy:
- Lead digital marketing efforts across web, mobile, and social platforms.
- Oversee content strategy to support thought leadership, lead generation, and community building.
Analytics & Insights:
- Set and track KPIs across campaigns and channels.
- Use data to refine strategies, improve ROI, and report performance to leadership.
Budget & Resource Management:
- Manage the marketing budget effectively to maximize impact.
- Allocate resources across channels based on performance and strategic Bachelor's degree in Marketing, Business, or related field; MBA preferred.
- 8+ years of marketing experience, with 2+ years in leadership roles in EdTech or HRTech.
- Proven success in scaling D2C/B2C products and building consumer brands.
- Deep understanding of digital marketing, performance metrics, and user acquisition strategies.
- Strong leadership, communication, and stakeholder management skills.
- Passion for innovation, storytelling, and creating meaningful user experiences.
Why Join Us?
- Be part of a mission-driven company transforming careers and education.
- Lead marketing for a high-growth platform with global ambitions.
- Work with passionate teams and cutting-edge technologies.
- Competitive compensation, flexible work culture, and growth opportunities.
