Content Head

4 weeks ago

Chennai, Tamil Nadu, India TI Steps Full time

We are seeking a visionary and data-driven Content Leader to spearhead our content strategy and execution across B2C and EdTech verticals This role demands a deep understanding of consumer behavior learning journeys and digital storytelling to drive engagement brand authority and conversions Key Responsibilities Strategy Leadership- Define and lead the overall content strategy aligned with brand marketing and business goals - Develop content frameworks for different stages of the user journey awareness consideration conversion and retention - Build and manage a high-performing content team including writers editors designers and freelancers Content Creation Management- Oversee creation of high-quality content including blogs videos infographics email campaigns landing pages and course materials - Ensure content is optimized for SEO readability and platform-specific best practices - Collaborate with product sales and academic teams to align messaging and tone B2C EdTech Focus- Craft compelling narratives that resonate with learners parents and educators - Develop content that simplifies complex educational concepts and promotes learning outcomes - Drive engagement through storytelling testimonials and interactive formats Performance Optimization- Use analytics tools to track content performance and user engagement - A B test headlines formats and CTAs to improve conversion rates - Continuously refine content based on feedback trends and performance data Brand Voice- Maintain a consistent brand voice across all channels - Ensure content reflects the company s mission values and educational philosophy Qualifications Skills - 7 years of experience in content strategy content marketing or editorial leadership - Proven track record in B2C and EdTech content creation and campaign success - Strong understanding of SEO content analytics and digital marketing funnels - Excellent storytelling editing and communication skills - Experience managing teams and working cross-functionally - Familiarity with tools like Google Analytics SEMrush HubSpot WordPress and LMS platforms What We Offer - A mission-driven culture focused on impact and innovation - Opportunity to shape the voice of a leading EdTech brand - Collaborative environment with passionate educators and technologists - Competitive salary performance bonuses and growth opportunities ref updazz com

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