Marketing Lead

3 weeks ago

Gurugram, India WinnerBrands Full time

Role : Marketing Lead. Location : Gurugram (Work from Office). Reporting To : Founder. Industry : Beauty & Wellness. Compensation: Open to discuss. About The Company:- A fast-growing, digital-first personal care brand that's redefining how Indian women engage with self-care.- Focused specifically on the hair care category, the brand blends the art and science of haircare to create high-performing, clean, and organic formulations meticulously crafted for Indian hair types and weather conditions.- Their premium, design-led products celebrate individuality, confidence, and conscious living, helping every woman discover, embrace, and express her unique hair story.- With a growing presence across both online and offline channels, the brand combines effective formulations, aesthetic packaging, and thoughtful storytelling to deliver a distinctive and joyful customer experience. About The Role:- We are seeking a Marketing Lead who blends strategic thinking with creative execution, someone who has built and scaled brands from the ground up, yet also understands the rigor and processes of brand building.- You will work closely with the Founder to define brand direction, lead marketing strategy across channels, and build a team that delivers measurable impact on awareness, engagement, and performance. Key Responsibilities:- Creative Strategy & Campaign Leadership: Define and lead 360- brand and marketing campaigns from large-scale productions to high-frequency, fast-paced digital creatives across customer touchpoints.- Performance Creative Oversight: Drive the creative side of performance marketing, ensuring digital assets (reels, statics, videos) are fresh, high-performing, and on-brand.- Content Production Management: Oversee in-house brand media and production teams to deliver a steady pipeline of short-format and mid-production brand films content that's engaging and culturally relevant.- Digital Creative Operations: Manage an in-house digital creative agency setup, ensuring agile execution of multiple creatives across platforms.- Social Media & Owned Channels: Scale the brand's social presence across Instagram, YouTube, and emerging platforms through engaging, community-driven content.- Campaign & Calendar Planning: Lead the planning and execution of brand, seasonal, cultural, and product launch campaigns aligned to key business moments.- Cross-Functional Collaboration: Work closely with performance marketing, product, and retail teams to ensure creative alignment across touchpoints.- Team Leadership: Build and guide creative, media, and digital teams with a culture of speed, innovation, and brand consistency. Ideal Candidate Profile:- 9-12 years of experience in brand management and marketing leadership.- Proven exposure to legacy FMCG / beauty / personal care brands and growth-stage or D2C brands.- Strong understanding of consumer brand building, digital marketing ecosystems, and omnichannel strategy.- Hands-on with both strategy and execution; entrepreneurial, analytical, and creative in equal measure.- Excellent stakeholder management and communication skills; able to work closely with founders and senior leadership. (ref:iimjobs.com)

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