Specialist - Marketing Automation

4 weeks ago

Ahmedabad, Gujarat, India Trootech Full time

Role Overview Marketing Automation Specialist

We are looking for a Marketing Automation Specialist (HubSpot Expert) with deep expertise in HubSpot administration, workflow automation, and CRM optimization.

This role is central to ensuring seamless lead management, customer engagement, and cross-functional collaboration through HubSpot.

As the primary HubSpot administrator, you will lead automation adoption, integrations, and optimization, enabling marketing, sales, and customer success teams to achieve maximum Administration & Ownership:

- Serve as the primary HubSpot administrator, overseeing user access, permissions, platform optimization, and data integrity.

- Manage setup, onboarding, provisioning/deprovisioning, and ensure smooth adoption across all & Automation:

- Build and refine complex workflows, sequences, and automations across Marketing, Sales, and Service Hubs.

- Implement lead scoring models, pipeline automation, and customer journey optimizations to increase engagement and Optimization:

- Conduct audits of existing HubSpot setups, identify gaps, and implement performance, reporting, and structural enhancements.

- Ensure dashboards and workflows align with evolving business and growth Collaboration:

- Partner with Marketing, Sales, Support, and Product teams to translate requirements into HubSpot-driven solutions.

- Build custom dashboards and reports to track campaigns, pipeline health, and service & Data Management:

- Manage and optimize integrations with Talkdesk, Slack, analytics platforms, and databases.

- Ensure data hygiene, segmentation accuracy, and lifecycle stage alignment for reporting and Support & Documentation:

- Conduct training sessions and onboarding for internal teams to ensure CRM adoption and HubSpot best practices.

- Maintain comprehensive documentation of workflows, processes, and configurations.

- Stay ahead of HubSpot updates, beta features, and ecosystem 3 to 5 years of hands-on experience managing HubSpot CRM/automation.- Expertise across HubSpot Marketing, Sales, Service, and Operations Hubs.

- Strong experience in workflow automation, lead scoring, pipeline management, and customer journey optimization.

- Familiarity with APIs, integrations, and custom-coded workflows.

- Strong knowledge of data segmentation, lifecycle stages, and performance tracking.

- HubSpot certifications (Marketing Hub, Sales Hub, Service Hub) are highly preferred.

- Excellent communication and problem-solving skills.

- SQL, webhooks, or advanced automation knowledge is a Skills (Bonus):

- Experience in a digital agency or SaaS environment.

- Knowledge of customer journey mapping and growth funnel Join TRooTech?- Play a key role in driving marketing automation and growth strategies.

- Work in a dynamic, innovative, and collaborative culture.

- Opportunity to work with cutting-edge automation tools and impact global clients.

- Competitive compensation with clear career growth pathways (ref:iimjobs.com)

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