Trootech - Specialist - Marketing Automation

3 weeks ago

Ahmedabad, India Trootech Full time

Role Overview Marketing Automation SpecialistWe are looking for a Marketing Automation Specialist (HubSpot Expert) with deep expertise in HubSpot administration, workflow automation, and CRM optimization.This role is central to ensuring seamless lead management, customer engagement, and cross-functional collaboration through HubSpot.As the primary HubSpot administrator, you will lead automation adoption, integrations, and optimization, enabling marketing, sales, and customer success teams to achieve maximum Administration & Ownership:- Serve as the primary HubSpot administrator, overseeing user access, permissions, platform optimization, and data integrity.- Manage setup, onboarding, provisioning/deprovisioning, and ensure smooth adoption across all & Automation:- Build and refine complex workflows, sequences, and automations across Marketing, Sales, and Service Hubs.- Implement lead scoring models, pipeline automation, and customer journey optimizations to increase engagement and Optimization:- Conduct audits of existing HubSpot setups, identify gaps, and implement performance, reporting, and structural enhancements.- Ensure dashboards and workflows align with evolving business and growth Collaboration:- Partner with Marketing, Sales, Support, and Product teams to translate requirements into HubSpot-driven solutions.- Build custom dashboards and reports to track campaigns, pipeline health, and service & Data Management:- Manage and optimize integrations with Talkdesk, Slack, analytics platforms, and databases.- Ensure data hygiene, segmentation accuracy, and lifecycle stage alignment for reporting and Support & Documentation:- Conduct training sessions and onboarding for internal teams to ensure CRM adoption and HubSpot best practices.- Maintain comprehensive documentation of workflows, processes, and configurations.- Stay ahead of HubSpot updates, beta features, and ecosystem 3 to 5 years of hands-on experience managing HubSpot CRM/automation.- Expertise across HubSpot Marketing, Sales, Service, and Operations Hubs.- Strong experience in workflow automation, lead scoring, pipeline management, and customer journey optimization.- Familiarity with APIs, integrations, and custom-coded workflows.- Strong knowledge of data segmentation, lifecycle stages, and performance tracking.- HubSpot certifications (Marketing Hub, Sales Hub, Service Hub) are highly preferred.- Excellent communication and problem-solving skills.- SQL, webhooks, or advanced automation knowledge is a Skills (Bonus):- Experience in a digital agency or SaaS environment.- Knowledge of customer journey mapping and growth funnel Join TRooTech?- Play a key role in driving marketing automation and growth strategies.- Work in a dynamic, innovative, and collaborative culture.- Opportunity to work with cutting-edge automation tools and impact global clients.- Competitive compensation with clear career growth pathways (ref:iimjobs.com)

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