Antara - Manager - Performance Marketing

3 days ago

Gurugram, India Antara Assisted Care Services Limited Full time

Performance Marketing Manager Ageasy (Antara Senior Care) - Max GroupLocation: Gurgaon.Experience: 5+yearsFunction: Performance Marketing (Google)The Role:Youll be the go-to person for everything Google Ads building, managing, and scaling performance campaigns across Search, Shopping, Display, and YouTube.This is a builders role ideal for someone who has scaled D2C brands on Google, thrives on ownership, and enjoys solving growth challenges with data, creativity, and speed.What Youll Do:- Build and scale Google performance campaigns across Search, Display, Shopping, YouTube, and App (if applicable).- Own end-to-end account structure, keyword and audience strategy, campaign setup, and automation.- Drive revenue growth, ROAS, and CAC efficiency through continuous optimization and experimentation.- Set up robust tracking and attribution via GA4, GTM, and first-party data dashboards.- Collaborate with creative, content, tech, and retention teams to improve landing pages, CVR, and full-funnel metrics.- Conduct A/B tests on creatives, keywords, and landing pages to scale winning campaigns.- Stay updated on Google Ads innovations and D2C growth playbooks from top consumer brands.Who You Are:- 5+years of hands-on Google Ads experience (Search, Display, YouTube, App) - must have scaled D2C brands (website & app-based).- Deep understanding of performance marketing fundamentals - attribution, audience strategy, conversion optimization, and analytics.- Skilled in Google Ads Manager, GA4, GTM, and Data Studio.- Highly data-driven, process-oriented, and comfortable managing large monthly budgets (10L50L+).- Exposure to Meta Ads and other growth engines is a strong plus.- Above all a problem solver, hustler, and growth-driven marketer who loves speed, learning, and building. (ref:iimjobs.com)

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