AiSens - Manager - Performance Marketing

About AiSensy: AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco., Wipro, Asian Paints, India Today Group Skullcandy, Vivo, Physicswallah, Cosco grow their revenues via WhatsApp. Enabling 100,000+ Businesses with WhatsApp Engagement & Marketing. 400Crores + WhatsApp Messages done between Businesses and Users via AiSensy per year. Working with top brands like Delhi Transport Corporation, Vivo, Physicswallah & more. High Impact as Businesses drive 25-80% Revenues using AiSensy Platform. Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel Investors. Role Overview: We are looking for a Performance Marketing Executive who thrives in a fast-paced environment and is obsessed with ROI. You will play a key role in planning, executing, and optimizing performance-driven campaigns across Google, Facebook, LinkedIn, and other platforms. Your work will directly impact our lead generation, customer acquisition, and revenue growth efforts. This is a highly analytical, execution-heavy role suited for marketers who love data, experimentation, and crafting conversion-focused user journeys. Key Responsibilities: Campaign Strategy & Execution:- Plan, launch, and manage performance marketing campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and other digital channels.- Own the end-to-end performance of campaigns - from strategy to optimization, with a strong focus on ROI and KPIs. Channel Management & Optimization:- Set up and continuously optimize paid ads including audience targeting, keyword planning, ad copywriting, A/B testing, and creative experimentation.- Utilize a combination of SEO/SEM, email marketing, display ads, and social media to drive quality traffic and conversions. Funnel & Landing Page Optimization:- Build and manage full-funnel marketing journeys - from first click to conversion.- Design, test, and iterate high-converting landing pages using no-code tools like Unbounce, Webflow, and Swipe Pages. Analytics & Reporting:- Analyze campaign performance using tools like Google Analytics, Hotjar, and CRO platforms to derive actionable insights.- Generate weekly/monthly reports and performance dashboards to track CAC, CTR, CPL, and conversion rates. Cross-Functional Collaboration:- Work closely with design, content, product, and external agencies to develop and execute integrated marketing campaigns.- Share market and audience insights to enhance creative and product messaging. Trend Spotting & Innovation:- Stay up-to-date with the latest performance marketing trends, platform updates, algorithm changes, and tools to keep campaigns ahead of the curve. Key Qualifications & Skills:- Experience: 2+ years of hands-on experience managing paid campaigns across Google Ads, Facebook Ads, and LinkedIn.- Budget Management: Proven track record of running campaigns with budgets of - 1 Lakh+ per month.- Copywriting: Strong command over ad copywriting and messaging that converts.- Landing Page Expertise: Minimum 2 years of experience building and optimizing landing pages via no-code tools like Unbounce, Webflow, or Swipe Pages.- SEO/SEM & Display: Working knowledge of email marketing, SEO strategies, and display advertising.- Analytics: Strong analytical mindset with proficiency in Google Analytics, Hotjar, and conversion tracking tools.- Testing: Experience with A/B testing, multivariate testing, and funnel optimization.- Customer Journey: Deep understanding of digital buyer journeys, attribution, and conversion psychology. What We Offer: A high-impact role in a fast-growing, venture-backed SaaS startup. Ownership of multi-channel performance marketing efforts. Competitive compensation + performance-based bonuses. A culture that encourages creativity, data-driven decision making, and fast execution. Learning opportunities and direct exposure to marketing strategies that scale across 50,000+ businesses. If you're performance-obsessed, data-driven, and passionate about scaling campaigns that deliver measurable business impact - we'd love to hear from you. (ref:iimjobs.com)