Manager - Growth Marketing (B2B Consulting)

2 weeks ago

Gurugram, India Worxwide Consulting Full time

JD


Experience - 8+ Years

Apply Now 

Key Responsibilities:

Strategic Campaigns

  • Design and Run email campaigns to engage specific audience (should know tools like Zoho, Salesforce or any CRM for campaigns).
  • Run social media campaigns to reach out wider audience.

Content Marketing

  • Develop and deliver compelling content like whitepapers/blogs and other thought leadership to engage potential prospects.
  • Refresh website content to attract clients.

Event Marketing

  • Identify relevant events across India, Singapore and Dubai regions for technology and start-ups related.
  • Plan logistics and attend the event to capture leads in the event.

Partnerships/Memberships

  • Identify relevant corporate communities like Nasscom, APMP Association and other relevant associations to sign up for brand activation.

Digital Marketing 

  • Leverage paid advertisements like Google Ads (PPC), Ads Youtube Ads etc. to onboard new clients

Brand Marketing

  • Strategize to activate brand identity in different markets
  • Coordinate with graphics team and external vendors to ideate and launch new promotional videos and other initiatives

Innovation Activation

  • Co-ideate fresh ideas for sales strategies and launching new products and services in new markets

Growth Strategy and Analysis

  • To involve in business analysis and growth strategy
  • Solve customer’s business problems through consulting mindset and analytics approach
  • Creating marketing presentations for clients and internal organization

Key Requirements

  • Any graduate or post-graduate (MBA/B.A./B.Com/Btech)
  • Tier 1 College is an added advantage
  • Candidates from Gurgaon and Delhi are preferred
  • Outstanding written and oral communication skills
  • The ability to build good working relationships at all levels
  • Patient attitude and willingness to learn marketing and sales function
  • Self-motivated and ability to work with minimal supervision

Optional (added advantage)

  • Basic understanding of sales and marketing
  • Knowledge of Microsoft Office, particularly PowerPoint, Excel and Word
  • Knowledge of IT domain
  • Knowledge of Pre-sales

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