worxwide - Manager - Growth Marketing - B2B Segment
2 months ago
Location : Gurugram
Experience : 8+ Years
Key Responsibilities:
Strategic Campaigns:
- Design and Run email campaigns to engage specific audience (should know tools like Zoho, Salesforce or any CRM for campaigns).
- Run social media campaigns to reach out wider audience.
Content Marketing:
- Develop and deliver compelling content like whitepapers/blogs and other thought leadership to engage potential prospects.
- Refresh website content to attract clients.
Event Marketing:
- Identify relevant events across India, Singapore and Dubai regions for technology and start-ups related.
- Plan logistics and attend the event to capture leads in the event.
- Partnerships/Memberships
- Identify relevant corporate communities like Nasscom, APMP Association and other relevant associations to sign up for brand activation.
Digital Marketing:
- Leverage paid advertisements like Google Ads (PPC), Linkedin Ads Youtube Ads etc. to onboard new clients
Brand Marketing:
- Strategize to activate brand identity in different markets
- Coordinate with graphics team and external vendors to ideate and launch new promotional videos and other initiatives
Innovation Activation:
- Co-ideate fresh ideas for sales strategies and launching new products and services in new markets
- Growth Strategy and Analysis
- To involve in business analysis and growth strategy
- Solve customer's business problems through consulting mindset and analytics approach
- Creating marketing presentations for clients and internal organization
Key Requirements:
- Any graduate or post-graduate (MBA/B.A./B.Com/Btech)
- Tier 1 College is an added advantage
- Candidates from Gurgaon and Delhi are preferred
- Outstanding written and oral communication skills
- The ability to build good working relationships at all levels
- Patient attitude and willingness to learn marketing and sales function
- Self-motivated and ability to work with minimal supervision
Optional (added advantage):
- Basic understanding of sales and marketing
- Knowledge of Microsoft Office, particularly PowerPoint, Excel and Word
- Knowledge of IT domain
- Knowledge of Pre-sales
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