worxwide - Manager - Growth Marketing - B2B Consulting - IIM/ISB/MDI/FMS
1 day ago
Job Description:
- Goal Generate demand and leads via Growth Marketing and Brand Building.
Key Responsibilities:
Strategic Campaign:
- Design and Run email campaigns to engage specific audience (should know tools like Zoho, Salesforce or any CRM for campaigns).
- Run social media campaigns to reach out wider audience.
Content Marketing:
- Develop and deliver compelling content like whitepapers/blogs and other thought leadership to engage potential prospects.
- Refresh website content to attract clients.
Event Marketing:
- Identify relevant events across India, Singapore and Dubai regions for technology and start-ups related.
- Plan logistics and attend the event to capture leads in the event.
Identify relevant corporate communities like NASSCOM, APMP Association and other relevant associations to sign up for brand activation.
Digital Marketing:
- Leverage paid advertisements like Google Ads (PPC), LinkedIn Ads YouTube Ads etc to onboard new client.
Brand Marketing:
- Strategize to activate brand identity in different market.
- Coordinate with graphics team and external vendors to ideate and launch new promotional videos and other initiatives.
Innovation Activation:
- Co-ideate fresh ideas for sales strategies and launching new products and services in new markets.
Growth Strategy and Analysis:
- To involve in business analysis and growth strategy.
- Solve customer's business problems through consulting mindset and analytics approach.
- Creating marketing presentations for clients and internal organization.
Key Requirement:
- MBA/B.Com/B.tech.
- Tier 1 College is an added advantage.
- Candidates from Gurgaon and Delhi are preferred.
- Outstanding written and oral communication skills.
- The ability to build good working relationships at all levels.
- Patient attitude and willingness to learn marketing and sales function.
- Self-motivated and ability to work with minimal supervision.
- Optional (added advantage).
- Basic understanding of sales and marketing.
- Knowledge of Microsoft Office, particularly PowerPoint, Excel and Word.
- Knowledge of IT domain.
- Knowledge of Pre-sales.
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