Growth Marketing Specialist
1 week ago
Growth Marketing Specialist
About Fretron
Fretron is India's leading cloud-based collaborative Transport Management System (TMS). Since 2017, we've been revolutionizing the freight industry by digitizing logistics operations
Founded by ISB and IIT alumni with over 25 years of experience in transforming logistics, we're a pioneering B2B SaaS platform dedicated to streamlining logistics for major sectors like Manufacturing and Retail. Our customers include companies like Jubilant Foods, Jindal, V-Mart Retail, BigBasket, Exide Industries, Century Ply, Shayam Steel etc. Our robust TMS platform is the cornerstone of our success, offering end-to-end automation and real-time monitoring, ensuring enhanced efficiency & customer satisfaction. For more information, visit www.fretron.com .
Job Summary
We’re seeking a highly motivated, experienced & results-driven Growth Marketing Specialist to join our team. The successful candidate will be responsible for scaling our customer acquisition, engagement, and retention strategies. The ideal candidate will have a proven track record of driving growth through various marketing channels, a deep understanding of analytics, and a creative approach to problem-solving. This role will be pivotal in shaping and executing the company’s growth strategy, working closely with cross-functional teams to achieve key business objectives
Key Responsibilities
- Develop, implement, and optimize multi-channel marketing strategies to drive customer acquisition, activation, retention, and revenue growth.
- Plan, execute, and analyze growth marketing campaigns across digital platforms including SEO, SEM, social media, email, content marketing, and paid advertising.
- A/B test creative and copy to optimize conversion rates.
- Analyze and report on the performance of growth marketing initiatives, leveraging Hubspot CRM and analytics tools to track KPIs, identify trends, and make data-driven decisions.
- Collaborate with product, sales, and customer success teams to align marketing initiatives with broader business objectives.
- Lead and mentor a team of marketers, fostering a culture of continuous improvement and innovation.
- Manage the growth marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Stay informed on industry trends, competitor activities, and emerging marketing technologies to ensure the company remains at the forefront of growth strategies.
Requirements
- 4-6 years of digital marketing/ growth/ demand gen experience in an Enterprise B2B SaaS company
- Creativity with expert proficiency in copywriting.
- Experience in growth hacking
- Hands on experience with email marketing, website management, LinkedIn, SEO and Hubspot
- Strong analytical and communication skills.
- Experience in multi-channel marketing campaigns.
- Business development experience in B2B SaaS enterprise solutions is a Must.
Schedule:
- Fixed shift (Mon to Fri)
- Job Location: Gurgaon (Onsite)
- Job Type: Full-time (Morning shift)
Ability to commute/relocate:
- Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)
Fretron is committed to building a diverse and inclusive workplace. If you are passionate about marketing, a self-starter with a passion for growth, a track record of successful marketing strategies for tech product and excited about joining a fast-growing SaaS company, we would love to hear from you.
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