Fretron - Growth Marketing Manager
2 weeks ago
About Fretron:
- Fretron is India's leading cloud-based collaborative Transport Management System (TMS).
- Since 2017, we've been revolutionizing the freight industry by digitizing logistics operations
- Founded by ISB and IIT alumni with over 25 years of experience in transforming logistics, we're a pioneering B2B SaaS platform dedicated to streamlining logistics for major sectors like Manufacturing and Retail.
- Our customers include companies like Jubilant Foods, Jindal, V-Mart Retail, BigBasket, Exide Industries, Century Ply, Shayam Steel etc.
- Our robust TMS platform is the cornerstone of our success, offering end-to-end automation and real-time monitoring, ensuring enhanced efficiency & customer satisfaction.
Job Summary:
- We're seeking a highly motivated, experienced & results-driven Growth Marketing Specialist to join our team.
- The successful candidate will be responsible for scaling our customer acquisition, engagement, and retention strategies.
- The ideal candidate will have a proven track record of driving growth through various marketing channels, a deep understanding of analytics, and a creative approach to problem-solving.
- This role will be pivotal in shaping and executing the company's growth strategy, working closely with cross-functional teams to achieve key business objectives
Key Responsibilities:
- Develop, implement, and optimize multi-channel marketing strategies to drive customer acquisition, activation, retention, and revenue growth.
- Plan, execute, and analyze growth marketing campaigns across digital platforms including SEO, SEM, social media, email, content marketing, and paid advertising.
- A/B test creative and copy to optimize conversion rates.
- Analyze and report on the performance of growth marketing initiatives, leveraging Hubspot CRM and analytics tools to track KPIs, identify trends, and make data-driven decisions.
- Collaborate with product, sales, and customer success teams to align marketing initiatives with broader business objectives.
- Lead and mentor a team of marketers, fostering a culture of continuous improvement and innovation.
- Manage the growth marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Stay informed on industry trends, competitor activities, and emerging marketing technologies to ensure the company remains at the forefront of growth strategies.
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