Growth Marketing Specialist
1 week ago
Growth Marketing Specialist
About Fretron
Fretron is India's leading cloud-based collaborative Transport Management System (TMS) . Since 2017, we've been revolutionizing the freight industry by digitizing logistics operations
Founded by ISB and IIT alumni with over 25 years of experience in transforming logistics, we're a pioneering B2B SaaS platform dedicated to streamlining logistics for major sectors like Manufacturing and Retail. Our customers include companies like Jubilant Foods, Jindal, V-Mart Retail, BigBasket, Exide Industries, Century Ply, Shayam Steel etc. Our robust TMS platform is the cornerstone of our success, offering end-to-end automation and real-time monitoring, ensuring enhanced efficiency & customer satisfaction. For more information, visit .
Job Summary
We’re seeking a highly motivated, experienced & results-driven Growth Marketing Specialist to join our team. The successful candidate will be responsible for scaling our customer acquisition, engagement, and retention strategies. The ideal candidate will have a proven track record of driving growth through various marketing channels, a deep understanding of analytics, and a creative approach to problem-solving. This role will be pivotal in shaping and executing the company’s growth strategy, working closely with cross-functional teams to achieve key business objectives
Key Responsibilities
- Develop, implement, and optimize multi-channel marketing strategies to drive customer acquisition, activation, retention, and revenue growth.
- Plan, execute, and analyze growth marketing campaigns across digital platforms including SEO, SEM, social media, email, content marketing, and paid advertisin g.
- A/B test creative and copy to optimize conversion rates.
- Analyze and report on the performance of growth marketing initiatives, leveraging Hubspot CRM and analytics tools to track KPIs, identify trends, and make data-driven decisions.
- Collaborate with product, sales, and customer success teams to align marketing initiatives with broader business objectives.
- Lead and mentor a team of marketers, fostering a culture of continuous improvement and innovation.
- Manage the growth marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Stay informed on industry trends, competitor activities, and emerging marketing technologies to ensure the company remains at the forefront of growth strategies.
Requirements
- 4-6 years of digital marketing/ growth/ demand gen experience in an Enterprise B2B SaaS company
- Creativity with expert proficiency in copywriting.
- Experience in growth hacking
- Hands on experience with email marketing, website management, LinkedIn, SEO and Hubspot
- Strong analytical and communication skills.
- Experience in multi-channel marketing campaigns.
- Business development experience in B2B SaaS enterprise solution s is a Must .
Schedule:
- Fixed shift (Mon to Fri)
- Job Location: Gurgaon (Onsite)
- Job Type: Full-time (Morning shift)
Ability to commute/relocate:
- Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Required)
Fretron is committed to building a diverse and inclusive workplace. If you are passionate about marketing, a self-starter with a passion for growth, a track record of successful marketing strategies for tech product and excited about joining a fast-growing SaaS company, we would love to hear from you.
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