Presales Consultant

2 weeks ago


Bengaluru, India Focaloid Technologies Full time

Overview:


We are seeking a seasoned Presales Consultant with over 10 years of experience in the IT industry to join our dynamic team. The ideal candidate will possess a blend of technical expertise, strategic thinking, and excellent communication skills. This role involves conducting comprehensive market and customer research, assisting the sales team in go-to-market strategies, and creating high-quality sales and marketing collateral. The Presales Consultant will play a pivotal role in solution design, proposal preparation, and collaborating with various teams to ensure the delivery of exceptional service and solutions to our clients.


Key Responsibilities:


Market Research:


  • Conduct in-depth research on various industries, emerging solutions, and market needs.
  • Analyze customer trends and competitor strategies to inform sales and marketing initiatives.


Customer Research:


  • Perform detailed research on potential and existing customers to identify needs and tailor solutions.
  • Develop a deep understanding of customer pain points and requirements.


Competitor Research:


  • Track competitor activities and product offerings.
  • Provide insights and recommendations to the sales team based on competitor analysis.


Sales Support:


  • Assist the sales team in developing and executing go-to-market (GTM) strategies.
  • Create and maintain sales documents and collateral, including presentations, one-pagers, case studies, and white papers.
  • Prepare customer-specific presentations and proposals for the sales team.
  • Act as a point of contact for the sales team, providing training and answering questions related to offerings.


Collaboration with Marketing Team:


  • Work closely with the marketing team to design, refine, and publish all sales-related documents and collateral.
  • Collaborate on the creation of videos, blogs, articles, webinars, and other marketing content.
  • Assist in designing and executing marketing campaigns.


Collaboration with Delivery Team:


  • Partner with the delivery team to develop white papers, case studies, articles, and blogs.
  • Coordinate on creating webinars and videos that showcase our solutions and expertise.


Presales Activities:


  • Participate in discovery calls to understand client requirements and present tailored solutions.
  • Present solutions, capability decks, and conduct Q&A sessions with potential clients.
  • Respond to Requests for Proposals (RFPs) and create detailed proposals in collaboration with the delivery team, business analysts, and sales team.


Solution Design:


  • Ideate and design innovative solutions and offerings based on comprehensive market research.
  • Ensure that solutions align with customer needs and market trends.


Qualifications:


  • Bachelor's degree in Computer Science, Information Technology, Business Administration, or a related field.
  • Over 10 years of experience in the IT industry, with a focus on presales, solution design, or a related area.
  • Strong understanding of market research, customer analysis, and competitive intelligence.
  • Proven ability to create compelling sales collateral and marketing materials.
  • Excellent communication and presentation skills, with the ability to articulate complex technical concepts to non-technical audiences.
  • Experience in collaborating with sales, marketing, and delivery teams to achieve common goals.
  • Strong problem-solving skills and the ability to think strategically.
  • Proficiency in Microsoft Office Suite and CRM software.


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