Associate Brand Manager

About ZILO

At ZILO, we are redefining the next generation of shopping by building a new category of

premium fashion retail format that blends the ease of online with delight of offline by

simplifying decisions on "what to wear" Flexibility of "when to get it" & Convenience of

"where to try" — all on the consumers' terms, ensuring that customers never have to

choose between speed, convenience, value, or experience.

Fueled by customer obsession, entrepreneurial thinking, speed, integrity, and team

belongingness, we challenge industry norms to create something truly

extraordinary—because at ZILO, we don't just follow trends; we set them.

About the Founders:

ZILO is co-founded by Padmakumar Pal and Bhavik Jhaveri, both seasoned professionals

with extensive experience in the fashion and retail industry. Padmakumar brings a wealth of

knowledge in retail operations and strategy, having held leadership roles in prominent

fashion retail companies. Bhavik complements this with a strong background in digital

innovation and brand development, contributing to the creation of customer-centric fashion

experiences. Together, they lead ZILO with a shared vision of transforming the fashion retail

landscape through innovation and customer obsession.

Funding and Growth:

ZILO has raised capital at the seed stage funding from one of India's leading 2 Venture

Capitalist.

Role Overview

We are looking for a dynamic and result-oriented Offline Marketing & Activations

professional to lead brand presence through impactful offline media campaigns and

on-ground activations. The role involves planning, executing, and optimizing brand activities

across OOH, DOOH, catchment marketing, and consumer-facing events to drive brand

awareness, engagement, and lead generation.

Key Responsibilities

1. Offline Media Marketing

● Plan, execute, and optimize campaigns across offline channels such as OOH,

DOOH, and catchment area marketing.

● Coordinate with vendors, agencies, and media platforms to negotiate budgets,

finalize creatives, and ensure flawless campaign execution.

● Maintain brand visibility and consistency across all offline placements.

● Collaborate with design and content teams to ensure creative assets are aligned with

campaign objectives and brand guidelines.

● Track and analyze campaign performance to optimize future media spends.

2. Offline Activations

● Conceptualize and execute on-ground brand activations to enhance visibility and

consumer engagement.

● Plan and implement activations such as product sampling, kiosk setups, mall

activations, RWAs, event sponsorships, and street marketing.

● Liaise with agencies, event partners, and internal teams to handle logistics,

permissions, staffing, and end-to-end execution.

● Identify high-impact locations and events that align with brand positioning and

marketing objectives.

● Monitor, measure, and report activation performance using metrics like footfall,

engagement rate, lead generation, and ROI.

Key Requirements

● 2–5 years of experience in offline marketing, activations, or brand events (FMCG,

retail, e-commerce, or similar industries preferred).

● Strong vendor and agency management skills.

● Ability to manage multiple campaigns and activations simultaneously in a fast-paced

environment.

● Excellent negotiation, communication, and coordination skills.

● Proficiency in MS Office (Excel, PowerPoint) for reporting and presentations.

What We're Looking For

Customer Obsessed: You prioritize user needs at every step.

Entrepreneurial Thinker: You're bold, resourceful, and willing to challenge the status quo.

Speed and Excellence: You believe in moving fast without compromising quality.

Integrity First: You own your actions and decisions.

Team Belongingness: You believe in building together, not alone.

Location:

Andheri - DN Nagar, Mumbai

Why Join Us

At ZILO, we're building more than just a new kind of fashion platform—we're building a team

and culture that reflects the future of work: human, high-performing, and deeply empowering.

Here's why you should consider joining us:

● Founding-Team Energy: You'll be part of the early core team—this is your chance

to build something from the ground up and shape not just the product, but the culture

and company itself.

● Autonomy with Accountability: We trust you to own your work, take smart risks,

and move fast—without red tape or micromanagement.

● Culture That Cares: We believe great things happen when people feel respected,

supported, and inspired. We're creating a people-first culture that values

psychological safety, radical candor, and team belongingness.

● Performance-Driven, Not Pedantic: We value outcomes over optics. No busywork,

no bloated processes—just clear goals, real ownership, and high-impact execution.

● Accelerated Learning Curve: You'll work across functions, wear multiple hats, and

grow 3x faster than you would in a traditional role.

● Purpose With Passion: If you love the idea of blending creativity, tech, and

customer obsession to change the way people experience fashion—you'll feel right at

home.

At ZILO, you won't just have a seat at the table. You'll be helping design the table.

If you're excited to shape the future of fashion and work in a culture that values ownership,

growth, and people—drop us your CV at join@zilo.one