Brand Development Specialist

11 hours ago


Tirupati, Andhra Pradesh, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 12,00,000

About Our Team

The primary scope of this role would be to contribute to brand building efforts on various solution areas under a portfolio of products. The role covers creative thinking, data analysis & executional support to help achieve business targets.

Key Responsibilities:

  • Market Understanding: Understanding of target groups, their triggers and barriers; competitive landscape, etc.
  • New Products Development (NPD): Helping in communication development across touchpoints like product display pages, digital channels, CRM touchpoints, marketplaces, etc.
  • Communication Development: Assist in managing consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaigns, etc.
  • Data Analytics: Actively driving measurement & learnings for marketing initiatives.
  • Stakeholder Management: Collaborating with POCs across the marketing team, cross-functional teams and external partners/agencies/vendors.
  • Offline Understanding: Role requires visits to track offline business health metrics like distribution across store formats, ECO/Unique ECO, Primary & Secondary Revenue, Visibility and Planogramming.
  • Other activities required to support portfolio management, sales support, customer service, etc to drive product success.

Location: Bangalore

What We Are Looking For:

- Bachelor's degree in Communication, Business Administration or related field.

- Experience handling business in Offline channel is mandatory.

- 1-2 years experience in Brand Management, Consumer Marketing, E-commerce or Digital Marketing.

- Highly motivated & Self-driven, enthusiastic team player.

- Ability to manage multiple projects simultaneously.

- Passionate about building a consumer brand.



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