Nprep - Head - Marketing

5 days ago

Gurugram, India Nprep Full time

Head - Marketing About NPrepNPrep is an early-stage, fast-growing startup focused on transforming how students and professionals prepare for competitive exams and skill-based learning. Our team is passionate about delivering value through innovation, community, and engaging content. We are looking for a marketing leader who thrives in startup environments and can build a brand that inspires millions.Role OverviewAs Head of Marketing, you will be responsible for leading and scaling our marketing initiatives with a strong focus on organic growth, brand storytelling, and digital presence. You will oversee a multidisciplinary marketing team of ~10 members including video editors, designers, social media leads (Instagram, YouTube), and interns and drive strategies that accelerate audience engagement, community growth, and brand awareness.Key & Leadership- Define and execute the overall marketing strategy aligned with NPreps growth objectives.- Lead, mentor, and grow a diverse marketing team of 10+ professionals across creative and digital functions.- Establish efficient processes for campaign execution, performance tracking, and content quality.Organic & Digital Growth- Drive organic marketing across platforms like YouTube, Instagram, and LinkedIn to build strong audience engagement.- Develop viral and educational content strategies to enhance brand visibility.- Collaborate closely with product and content teams to ensure consistent messaging and storytelling.Brand & Community Building- Build and strengthen NPreps brand voice and positioning in the education and test-prep ecosystem.- Engage with online communities, influencers, and partners to drive authentic connections.- Design campaigns that convert audience trust into measurable growth.Analytics & Optimization- Monitor marketing performance using key KPIs (engagement, reach, conversion, retention).- Implement A/B testing and data-driven insights to improve campaign effectiveness.- Manage marketing budgets efficiently to achieve maximum ROI.Why NPrep- Opportunity to shape and scale a brand from the ground up.- Creative autonomy with a high-performing and passionate team.- Fast-paced, impact-driven environment with strong growth potential.Ideal Profile- Hands-on marketing experience in startups, edtech, or consumer-facing brands.- Proven record in organic marketing and building digital communities.- Strong understanding of social media trends, storytelling, and content virality.- Experience managing and mentoring creative teams.- Data-oriented mindset with creative flair and execution capability.- Leadership qualities with the ability to work independently and thrive in fast-paced environments. (ref:iimjobs.com)

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