Shipway - Head - Marketing
3 days ago
Head - Marketing Shipway by Unicommerce is a logistics platform that reduces shipping costs through courier aggregation and automation.- Its key solutions include smart courier allocation, order tracking, and return automation.- Serving more than 12k online brands, Shipway is well on its way to become the most sought-after growth engine that D2C brands require today.- Weblink: www.shipway.com.- Role: Marketing Head (Director / Associate Director).- Entity: Shipway Technology Private Limited.- Reporting: Chief Business Officer.- Job Location: Gurgaon.Job Overview:- We are seeking a dynamic and strategic Marketing Head to spearhead our marketing efforts, drive demand generation, and build a strong brand presence in the SaaS ecosystem.- The role requires a blend of strategic thinking, hands-on execution, and data-driven decision-making to accelerate growth.Key Strategy & Leadership:- Define and execute integrated marketing strategies aligned with business goals.- Own the overall marketing KPI dashboard including MQLs, SQLs, Shipments, campaign ROI, and brand metrics.- Partner with sales, product, and customer success teams to ensure marketing alignment across the funnel.Demand Generation & Performance Marketing:- Lead demand generation through digital channels (Meta, Google, LinkedIn, programmatic, SEO/SEM).- Optimize CAC, CPL, and MQL-to-SQL conversion ratios.- Drive data-backed experimentation for campaigns to maximize ROI.Brand & Content Marketing:- Strengthen Shipways brand positioning in the ecommerce and logistics ecosystem.- Oversee content marketing (blogs, whitepapers, case studies, videos, podcasts, social media).- Lead PR, events, and thought-leadership initiatives to build brand equity.Product Marketing:- Define messaging and positioning for key product features (AI-based fraud detection, COD verification, NDR automation, etc.- Enable sales through playbooks, collaterals, competitive analysis, and customer success stories.Marketing Analytics & Reporting:- Set up performance dashboards for all marketing initiatives.- Regularly track and report KPIs to leadership, ensuring accountability and data-driven decisions.- Continuously improve measurement frameworks across campaigns and channels.Team Leadership & Development:- Manage and mentor a team of marketers across performance, content, design, and events.- Build cross-functional collaboration with external partners, agencies, and influencers.- Foster a culture of creativity, ownership, and performance within the marketing team.Key KPIs to Own:- Lead Generation & Pipeline Contribution: MQLs, SQLs, and marketing-sourced shipments.- Cost Efficiency: CAC, CPL, and ROI across campaigns.- Brand Metrics: Share of voice, media coverage, social media reach & engagement.- Product Adoption: Customer engagement with new features and campaigns.- Team Performance: Execution quality, timeliness, and innovation in marketing activities.Qualifications & Skills:- 10 TO 12 years of experience in B2B SaaS, ecommerce, or logistics-tech marketing.- Proven track record in leading marketing strategy and delivering measurable KPIs.- Strong expertise in demand generation, digital marketing, and product marketing.- Excellent leadership, team management, and stakeholder collaboration skills.- Data-driven mindset with proficiency in marketing analytics tools (HubSpot, Google Analytics, SEMrush, etc.- Strong communication skills and ability to craft compelling narratives. (ref:iimjobs.com)
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