Retention Specialist

2 weeks ago

Kolkata, West Bengal, India RPSG (FMCG) - Guiltfree Industries Limited Full time

"Turning First-Time Users into Lifelong Loyalists"

Position Summary

A Retention marketing professional will play a critical role in driving digital growth for personal care brands Naturali and Within Beauty. The role requires a data-driven individual with strong execution skills in performance marketing, customer retention, and digital campaign optimization.

The candidate should bring a balance of creativity and analytics, having previously worked in high-growth digital environments, preferably in D2C or beauty/personal care segments.

Job Description

Performance Marketing & Business Growth

  • Lead ROI-driven campaigns across Google, Meta, YouTube, and affiliates.
  • Strategize and execute customer acquisition plans with media mix and creative testing.
  • Manage digital funnel metrics (traffic, CAC, ROAS, conversions).

Customer Retention & Lifecycle Campaigns

  • Run automated campaigns via email, SMS, WhatsApp using tools like Klaviyo/MoEngage.
  • Build high-LTV cohorts and reactivation strategies based on churn analytics.
  • Work with CX/product teams to incorporate feedback into lifecycle workflows.

Campaign Management & Optimization

  • Optimize creatives, landing pages, targeting, and messaging.
  • Monitor and analyze KPIs (CTR, LTV, ROAS, churn) using GA4, Meta Manager, Shopify.
  • Share actionable insights through regular reporting.

Digital Product Launches

  • Plan and execute end-to-end digital launch campaigns for new SKUs.
  • Coordinate with paid media and CRM teams for integrated go-to-market plans.

Agency, Platform & Internal Collaboration

  • Liaise with media agencies, influencers, and performance vendors.
  • Partner with internal design, product, tech, and CX teams for seamless execution.
  • Monitor agency deliverables and optimize partner performance.

People & Process Management

  • Mentor junior team members/interns in digital operations.
  • Contribute to SOPs, documentation, and testing frameworks.

Education & skill sets required

  • Bachelor's/Master's in Marketing, Business, Communications or related field.
  • 3–5 years in digital marketing with a proven business impact.
  • Prior experience in performance channels and CRM tools is essential.
  • Strong analytical and data interpretation skills.
  • Proficiency in Google Ads, Meta Ads, GA4, and tools like Klaviyo/MoEngage.
  • Good project and stakeholder management ability.

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