Growth Marketing Specialist

4 days ago


Kolkata, West Bengal, India beBeeGrowthMarketing Full time ₹ 15,00,000 - ₹ 18,00,000
Job Title: Growth Marketing Specialist

About the Role:

We are seeking a skilled Growth Marketing Specialist to join our team. This individual will be responsible for developing and executing paid marketing campaigns across various platforms, including Google Ads, Meta Ads, and Instagram.

  • Main Responsibilities:
  • Plan, execute, and optimize paid search & Display campaigns to drive growth and revenue for our SaaS product.
  • Design and manage retargeting/remarketing campaigns to improve conversion rates and customer retention.
  • Analyze campaign performance metrics and use data to inform future strategies.
  • Maintain and optimize budget allocations to ensure high ROI across campaigns.
  • Create and test ad copy, visuals, and landing pages to maximize conversion rates.
  • Experiment with new channels and tactics to find growth opportunities.

Requirements:

  • 3+ years of experience in paid marketing campaigns in B2B SaaS marketing.
  • Hands-on experience with Google Ads, Meta Ads, and other paid platforms.
  • Proven ability to manage high-budget paid ad campaigns with measurable ROI.
  • Strong analytical skills and ability to make data-driven decisions.
  • Excellent communication skills and ability to work with cross-functional teams.


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