Program Manager Growth Marketing

The Opportunity

Unified Infotech is looking for a strategic and hands-on Senior Project Manager – Growth Marketing to lead client-facing and internal growth marketing initiatives. This role is ideal for someone who thrives at the intersection of strategy, execution, and results - a sharp operator who's fluent in marketing levers and passionate about moving the needle across awareness, acquisition, and activation stages.

You'll own the success of growth projects from kickoff to ROI, collaborating with internal teams and clients alike. Whether it's launching a new brand, scaling performance marketing, optimizing a B2B SaaS funnel, or cracking GTM for a startup. We want someone who understands the "why" behind the "what," and can lead through both ambiguity and action.

Your Mission, Your Impact

Strategic Project Ownership:

• Translate client or internal business goals into structured, outcome-oriented marketing project plans
• Own planning and delivery across campaigns including SEO, SEM, paid social, website/UX revamps, brand strategy, and content
• Align strategy with realistic resource maps, timelines, sprint goals, and KPIs

Growth-Centric Execution:

• Collaborate with in-house teams (content, design, SEO, performance, dev) and external vendors to bring campaigns to life
• Ensure alignment with key growth metrics: MQLs, SQLs, CTR, CPC, conversion rate, demo bookings, CAC, etc.
• Proactively propose CRO experiments, funnel optimizations, and new opportunities based on campaign analytics

Stakeholder & Client Engagement:

• Act as the point of contact for marketing leadership and client marketing stakeholders
• Lead reviews, retros, and strategy revisions based on marketing performance
• Help early-stage and mid-market clients find market traction through unified GTM campaigns
• Build and nurture strong stakeholder relationships, often directly with founders, CMOs, and marketing teams in fast-growing startups or scale-ups

Data + Reporting:

• Monitor and report performance using tools like GA4, Search Console, ad dashboards, and CRM insights
• Package insights into meaningful stories for both internal learning and client decision-making
• Present performance insights, campaign learnings, and strategy pivots through transparent, confident reporting

Others:

• Understand client industries, target audiences, and core value props to build marketing strategies that drive MQLs, demo bookings, and conversions.
• Plan and manage campaigns across digital channels, including:
• SEO (on-page, content-led, AI-assisted)
• Performance Marketing (Google Ads, LinkedIn, Meta)
• Social Media (organic + paid)
• Website and Landing Pages (UX-focused and CRO-optimized)
• Branding & PR
• Collaborate with creative, performance, dev, and content teams to deliver work that balances execution speed with strategic integrity.
• Bring fresh, "growth hacker meets strategist" ideas to the table, especially when results depend on sharp execution in lean environments.

We're searching for Someone who is/ has

• A Growth-Literate PM: You understand the 'why' behind marketing channels and how to manage toward business outcomes—not just timelines.
• Strategic + Tactical: You can see the full funnel, but also get in the weeds when needed to move projects forward.
• Channel-Aware: Solid understanding of SEO, paid media (Google Ads, LinkedIn, Meta), landing pages, social content, and analytics.
• Strong in Communication: Whether it's a sprint plan, a performance deck, or a client call—you bring clarity, confidence, and credibility.
• Comfortable with Clients: Especially startup founders, product owners, or heads of marketing who need a sharp and responsive partner.
• Organized + Agile: You handle multiple projects with competing priorities and still ship quality deliverables on time.
• Data-First: You trust numbers, test ideas, and measure success.
• Self-driven and Multitasker: Demonstrates self-drive and determination while being flexible enough to wear multiple hats in a dynamic environment.
• Good proficiency with Microsoft Word, advanced Excel, and PowerPoint.

You won't just be a cog in a delivery machine. This role is designed for someone who is ready to co-own outcomes, challenge assumptions, and contribute ideas that directly shape client and company growth.

Why Unified Infotech?

• Growth-Stage Marketing Meets Product-Driven Culture: You'll be marketing for companies that are solving real-world problems, not just pushing pixels.
• Enjoy flexibility in your work setup within a growth-oriented phase of our business.
• Receive a package that reflects your worth and is designed to attract the best in the industry.
• Thrive in a culture that values fresh ideas, inclusivity, personal development, collective achievement, and the relentless pursuit of excellence.
• Stay on the cutting edge with access to the latest digital operational tools, services, and technologies.
• Get the opportunity to collaborate with and mentor some of the brightest minds in our team.
• Engage with diverse markets across the USA, India, APAC, LATAM, Europe, and the Middle East and contribute to initiatives that blend business success with social and environmental responsibility.
• Creative and Strategic Freedom: We reward bold thinking. You're encouraged to pitch, experiment, and lead.
• Career Acceleration: This role is structured for eventual evolution into a Marketing Program Lead or Growth Practice Owner.
• Human-Centered Work Culture: Clear communication, empathy, and humility are not buzzwords here; they're how we work.
• Together, we serve communities. We take steps, both small and large, to do good for social and environmental causes, weaving sustainability and social change into our endeavors.

Exp : 8-12+ Years Preferred

Location : Kolkata / Hybrid / Remote

Joining Period : Immediate to 20 days max ( Preferred)