KollegeApply - Affiliate Manager

18 hours ago

Gurugram, India Indo Internet Pvt Ltd Full time

We are seeking a highly motivated and experienced Affiliate Marketing Manager to join our team. This role is responsible for the end-to-end management of all web and mobile affiliate campaigns, with a focus on driving performance, scaling our partner network, and optimising ROI. The ideal candidate has a strong hands-on background in performance marketing and a deep understanding of the affiliate landscape.

Key Responsibilities

1. Campaign Management: Plan, set up, manage, and optimise performance-based campaigns (CPI, CPA, CPR, CPS, CPT, CPE) across web and mobile platforms from a complete lifecycle perspective.

2. Affiliate Acquisition & Development: Identify, onboard, and develop strong, lasting partnerships with top-tier affiliates, publishers, and affiliate networks in relevant niches.

3. Performance Optimisation: Work closely with affiliates to help them optimise their campaigns and improve performance.

4. Monetisation & Inventory: Identify and list internal inventory on suitable affiliate platforms to drive external monetisation and traffic outsourcing.

5. Collaboration: Work with internal teams to create compelling affiliate offers, landing pages, and ad creatives tailored for performance.

6. Analytics & Reporting: Track and analyse campaign health, KPIs, and ROI using industry-standard tools (e.g., Trackier, Affise, Impact, HasOffers, GA4, GTM).

7. Negotiation & Compliance: Negotiate various payout models with affiliates, monitor for fraudulent activity, and ensure accurate tracking and timely payouts.

8. Strategic Reporting: Regularly report campaign insights, KPIs, and actionable strategies to the leadership team.

Skills & Qualifications

1. Experience: 3+ years of hands-on experience running affiliate campaigns on web and mobile inventory.

2. Technical Expertise: Proven knowledge in managing ad placements on direct web and mobile inventory, including client onboarding, ad serving, and performance optimisation.

3. Campaign Execution: Expertise in end-to-end campaigns (CPI, CPA, CPR, CPS, CPT, CPE) across web and mobile platforms, setup and execution, including pixel implementation, offer setup, and attribution tracking.

4. Platform Proficiency: Proficient in using affiliate and campaign tracking platforms such as Trackier, HasOffers, Affise, and Impact.

5. Mobile Measurement Platforms (MMPs): Strong working knowledge of MMPs like AppsFlyer, Singular, and Adjust is a - MUST- .

6. Analytical Skills: A performance-driven mindset with the ability to leverage tools like GA4, GTM, Hotjar, and SimilarWeb to analyse and enhance campaign performance.

(ref:iimjobs.com)

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