Search Engine Optimization Manager

5 days ago

Gurugram, India KollegeApply Full time

Job Title:
 SEO Manager

Location:
 Gurugram

Experience:
 3+ Years

Company:
 Kollegeapply

Website:
 

KollegeApply is an AI-powered platform

helping students discover, compare, and apply to colleges and universities worldwide. We serve program pages, exam & scholarship content, and guided application workflows that convert discovery into applications.

Role Overview

Own end-to-end organic growth: from technical SEO foundations and scalable content systems to authority building and conversion. You'll partner with Content, Product, and Engineering to 10x qualified organic traffic and applications.

Strategy & Planning:

  1. Build the quarterly SEO roadmap aligned to admissions cycles (UG/PG intakes, exams, scholarships).

  2. Define keyword universe (non-brand + brand), topic clusters, and internal linking architecture.

Technical SEO:

  1. Lead audits (CWV, crawl depth, orphan pages, log-file insights, faceted navigation, hreflang).

  2. Own schema (College/Organisation, Course, FAQ, HowTo, Breadcrumb), sitemaps, robots, and canonicals.

  3. Work with devs on Core Web Vitals, page speed budgets, lazy loading, and indexation controls.

Content & Programmatic:

  1. Brief and QA scalable templates for colleges, courses, exams, scholarships, and comparisons.

  2. Create guidelines for E-E-A-T, fact-checking, and safe use of AI-assisted content.

  3. Improve CTR via titles/meta tests; run ongoing on-page experiments at scale.

Authority & Digital PR:

  1. Build high-quality backlinks (edu/academic, gov, media) through content partnerships and PR.

  2. Manage outreach calendar; maintain clean anchor and link velocity.

Analytics & Reporting:

  1. Ship weekly dashboards; track keyword ranks, SERP features, CTR, CVR to lead/application.

  2. Translate insights into backlog items; prioritise by impact/effort.

Must-haves:

  1. Proven wins growing non-brand traffic at scale (multi-thousand URL sites).

  2. Deep hands-on with GSC, GA4, Screaming Frog, and Ahrefs/Semrush.

  3. Strong technical SEO (CWV, rendering, canonicals, hreflang, structured data).

  4. Comfortable writing/QA-ing briefs and auditing content for accuracy & search intent.

  5. SQL/Sheets fluency for analysis; can brief engineers with clear acceptance criteria.

Nice-to-haves:

  1. Experience in edtech/aggregators/marketplaces.

  2. Familiarity with programmatic SEO, templating, and internal link automation.

  3. Basic HTML/CSS/JS; exposure to SSR/ISR concepts.

  4. Looker Studio dashboards; Python for quick data wrangling.

Success metrics (KPIs):

  1. Organic new users: {target}% MoM in peak seasons, {target}% QoQ overall

  2. Non-brand share: {target}% of organic sessions

  3. Top 3 / Top 10 keywords: {target} / {target}

  4. CTR uplift: +{target}% across priority clusters

  5. CWV pass rate: {target}% URLs passing (mobile)

If you're a self-starter who's passionate about building ventures that make a meaningful impact, come shape the future of higher education with us at Kollegeapply.

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