Head Search Engine Optimization

16 hours ago

Gurugram, India Park+ Full time

About Park+:

Park+ is the largest community of 20 Million+ car owners in India. We are building the Super app for car users. We are solving day-to-day problems faced by car users and hence, bringing delight back to car ownership. We have built technology-led solutions for Parking, FASTag and Access control in Malls, Corporate parks & Apartments. Park+ allows users to discover, book and pay for Parking across India.

In just over 5 years of our existence, every third car in India is already on the Park+ platform.

Park+ is a series C funded start-up and had raised USD 50Mn from marquee investors including Sequoia Capital, Epiq Capital and Matrix Partners, as well as from seasoned individual investors - Ashish Hemrajani (BookMyShow), Deep Kalra (MakeMyTrip), Kunal Shah (Cred) and Kunal Bahl (Snapdeal). The company is led by Amit Lakhotia, an alumnus of IIM Ahmedabad and NSIT.

Job Summary:
Head - SEO

We are actively seeking a highly capable SEO Head with a strong background in Search Engine Optimization (SEO) and content management at a significant scale, resulting in substantial traction. As an SEO Head, you will be instrumental in taking our SEO strategy to new heights, leveraging your extensive experience of 8-10 years in the field.

Collaborating closelywith our Product,Marketing, Business, and Technology teams, you will play a pivotal role in driving growth and achieving scalability.

Responsibilities:

  1. Drive the acquisition of high-quality organictraffic and optimizeconversions through organic channels. Collaborate with the Technology, Product, Content, Marketing, and Analytics teams to achieve this objective.

  2. Provide actionable recommendations for on-site optimization, encompassing site structure, creative design, keyword and link development strategies, and content optimization.

  3. Manage domainauthority, page trust metrics, link building, and keyword strategies to enhance rankings across all search networks.

  4. Generate comprehensive reports on SEO performance acrossvarious markets and effectively communicate these insights throughout the organization.

  5. Lead and strategize the overall ContentMarketing efforts, while providing SEO analysis and recommendations.

  6. Conduct thoroughkeyword and audienceresearch to ensurethe development and optimization of content that drives impactful results.

  7. Collaborate with the development team to ensureproper implementation of SEO best practices in both existing and newly developed code.

  8. Demonstrate proficiency in handling SEO initiatives acrossmultiple domains.

  9. Oversee on-siteSEO performance, which involves enhancingon-site optimization, internal link structure, addressing potential indexation issues, reviewing, and adding valuable content, and resolving website health issues.

  10. Manage off-site SEO performance by claiming, verifying, and ensuring accuracyof all mandatory listings, and monitoring critical listings for accuracy.

  11. Research and proposeinnovative ideas for acquiring locallyand industry-relevant backlink opportunities.

  12. SEO Specialist with expertise in leveraging AI technologies to optimize website performance,enhance search rankings, and implement data-driven strategies. Proficient in utilizing AI tools for keyword research, content optimization, and staying abreast of the latest trends in search engine algorithms.

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