Performance Marketer

5 days ago

Gurugram, India KollegeApply Full time

About KollegeApply

Kollegeapply is transforming the way students connect with higher education opportunities. As a centralized discovery and admissions platform, we help students make informed decisions while enabling colleges to enhance visibility, engagement, and enrollment.

What you'll Do :

  • Own & scale paid campaigns
     across 
    Meta, Google, and NewsBreak
     (search, display, video, app, shopping as relevant).
  • Continuously optimise
     toward ROAS/CAC targets: audience, bids, budgets, creatives, placements, and landing pages.
  • Analyse data → act fast:
     build dashboards, run cohort/geo/creative analyses, and double down on winners; cut waste.
  • Leverage AI & automation:
     ChatGPT for copy/iterations, rules/alerts, scripts, and smart workflows to speed testing.
  • Experiment rigorously:
     A/B tests on ads, creatives, LPs; maintain a structured experimentation backlog.
  • Collaborate cross-functionally
     with Creative, Product, Sales, and Analytics to hit growth goals.
  • Report weekly
     on pipeline/metrics, insights, and next actions.

What makes you a great fit

  • Hands-on
     with 
    Meta Ads, Google Ads, and NewsBreak Ads
     (you've actually run and scaled campaigns).
  • Analytical problem-solver
    —comfortable with Excel/Sheets, pivot tables, basic SQL or GA4/Looker Studio.
  • AI-savvy:
     you use prompts, automations, and scripts to 10× output.
  • Education:
     Bachelor's degree (quant/marketing preferred). Alumni from 
    IIT/IIM/NIT/PEC/ISB or other top-tier universities
     are a plus—not a requirement.
  • Bonus:
     Google/Meta certifications, GTM/GA4 expertise, creative testing chops, or marketplace/app UA experience.

Tools stack you'll touch.

Google Ads, Meta Ads, 
NewsBreak Ads
, GA4, Looker Studio, Google Tag Manager, Excel/Sheets,  
ChatGPT/automation scripts
, and A/B testing tools.

How we'll measure success (KPIs)

  • ROAS / CPA / CAC
     vs target
  • CTR, CVR, AOV, LTV:CAC
    ,
  • Experiment velocity & share of spend on proven winners
  • Lead/revenue contribution and accuracy of forecasting

What we offer

  • International exposure
     through global trips and market launches
  • Performance-based rewards & recognition
     (big wins get celebrated)
  • Structured training, mentorship & leadership
     pathways
  • A 
    growth-driven, collaborative culture
     that values innovation and ownership
  • Competitive compensation with upside (bonuses/ESOPs where applicable)

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