Performance Marketing

15 hours ago

Gurugram, India Kindly (YC W22) Full time

Company Description

  • Kindly Health is a modern wellness brand focused on
    science-backed solutions
    in personal and intimate wellness.
  • We aim to
    normalize taboo health conversations
    and empower people with better choices and products.
  • Our mission is to deliver
    high-quality wellness solutions
    while fostering
    open dialogue about personal health
    .

Role: Performance Marketing – META Specialist

Location: Sector 39, Gurugram

Type: Full-Time | On-Site

Industry: Health & Wellness / D2C / E-commerce

Experience: 3–5 Years

Key Responsibilities


Campaign Strategy & Execution

  • Plan, launch & manage paid campaigns on
    Meta (Facebook/Instagram), Google Ads, YouTube
    , etc.
  • Build & execute
    full-funnel D2C strategies
    (awareness → conversion).
  • Strong
    hands-on experience with META (must)
    .
  • Conduct
    A/B testing
    on creatives, headlines, CTAs & landing pages for optimization.


Data, Analytics & ROI

  • Monitor & analyze campaign performance:
    CPC, CTR, ROAS, CAC, LTV
    .
  • Track conversions using
    Google Analytics (GA4), Facebook Pixel, GTM
    .
  • Create
    dashboards & performance reports
    (weekly/monthly) for leadership.


Marketplace & Website Marketing

  • Run campaigns for
    marketplaces (Amazon, Flipkart)
    and
    D2C (Shopify)
    .
  • Collaborate with design/content teams for
    product page & landing page optimization
    .


Cross-Functional Collaboration

  • Work with
    creative, growth, influencer & tech teams
    for cohesive messaging.
  • Coordinate with
    external agencies/freelancers
    for ad ops & automation.


Tools & Platforms

  • Expertise in
    Meta Ads Manager, Google Ads, YouTube Ads, GA4, Hotjar, UTM tracking
    .
  • Knowledge of
    email automation, retargeting & CRM integrations
    (added advantage).

Qualifications

  • 3–5 years of
    hands-on performance marketing
    experience.
  • Proven record in
    scaling D2C brands through paid ads
    .
  • Strong analytical mindset with
    Excel/Data Studio skills
    .
  • Deep understanding of
    CAC, ROAS, funnel drop-offs, media buying
    .
  • Experience with
    Shopify, Amazon Ads, wellness/FMCG brands
    is a big plus.

Bonus Points If You

  • Have worked in
    startups/high-growth brands
    .
  • Are passionate about
    wellness, personal care, or taboo-breaking topics
    .

Perks

  • Be part of a
    fast-growing wellness startup
    creating meaningful impact.
  • Creative freedom
    & an
    experimental mindset
    encouraged.
  • Fun, young & open work culture.

Interested?

Send your CV to

with subject line:

"Performance Marketing – Kindly Health"

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