Manager - Sales & Marketing

Manager - Sales & Marketing

Job Description:

Anshul Group, established in 1997, is a prominent real estate developer based in Pune, Maharashtra, India.

With over 27 years of experience, the company has successfully delivered homes to more than 3,500 customers across 30 projects.

Their developments span over 15 prime locations in Pune, including Bavdhan, Wakad, Balewadi, Baner, Tathawade, Wagholi, Wadgaon Sheri, Moshi, and Kalyaninagar Our portfolio includes residential developments, redevelopment projects, and commercial ventures, catering to a diverse clientele.

With a steadfast dedication to enhancing people's lives through unity and values, Anshul Group continues to create engineering and design masterpieces that foster vibrant communities.

Key Responsibilities:

- Develop and execute sales strategies to meet or exceed sales targets for the projects.

- Lead and manage the sales team, providing coaching and guidance to improve performance.

- Monitor market trends, competitor activities, and customer behaviour to adjust sales strategies.

- Build and maintain relationships with key clients, real estate agents, and developers.

- Create and implement marketing strategies to promote properties and drive brand awareness.

- Oversee the creation of marketing materials, including brochures, social media content, and website updates.

- Manage the company's online presence, including social media platforms and real estate portals.

- Collaborate with external marketing agencies to design and execute marketing campaigns.

- Generate leads through digital marketing, property exhibitions, and open houses.

- Oversee the CRM system to manage leads, prospects, and customer interactions effectively.

- Ensure exceptional customer service throughout the sales process, from inquiry to post-sale.

- Conduct market research to understand target audiences and competitors, adjusting strategies as needed.

- Analyse sales data and campaign performance, preparing reports for management.

- Organize property launch events and promotional activities to engage potential buyers.

- Manage the marketing budget to ensure cost-effective campaigns and maximize ROI.

Required Qualifications:

- Educational Qualification:

- Master's or Bachelor's degree in Marketing, Business Administration, Sales, or a related field.

- Experience:

- Minimum 7-10 years of experience in sales and marketing roles, preferably within the real estate industry, with at least 3-5 years in a managerial or leadership position.

Skills:

- Strong leadership and team management skills to drive performance and achieve sales goals.

- Proficiency in digital marketing, including social media, online advertising, and content creation.

- Expertise in market analysis to identify trends, customer needs, and competitor strategies.

- Excellent communication and negotiation skills to build relationships and close deals.

- Ability to manage budgets, track ROI, and optimize marketing campaigns for maximum effectiveness

- Proven track record of developing and executing successful sales strategies that meet or exceed targets.

- Strong knowledge of digital marketing techniques, including social media management, online advertising, content creation, and campaign execution.

- Experience in conducting market research, competitor analysis, and customer behaviour study to inform sales and marketing strategies.

- Ability to lead, mentor, and motivate sales teams to achieve high performance and deliver results.

- Excellent communication, interpersonal, and negotiation skills for building client relationships and closing deals effectively.

- Familiarity with CRM systems for lead management and customer engagement.

- Experience managing marketing budgets, tracking return on investment (ROI), and optimizing campaigns for cost-effectiveness.

- Ability to organize and manage property launches, promotional events, and exhibitions.

- Commitment to delivering exceptional customer service throughout the sales cycle.

- Strong skills in analysing sales data and campaign performance to generate actionable reports and insights