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Manager - Performance Marketing
1 month ago
Role Overview:
We are looking for a data-driven Performance Marketing Lead to strategize, execute, and optimize digital ad campaigns across platforms like Facebook, Google, and LinkedIn Ads. The ideal candidate will have a strong analytical mindset, a deep understanding of audience targeting, and a proven track record of driving brand awareness and lead generation through paid marketing efforts.
Roles and Responsibilities:
- Manage and optimize high-budget campaigns on Facebook, Google, and LinkedIn Ads.
- Develop and execute paid media strategies to create brand awareness and generate leads.
- Monitor and improve key metrics like CPA, ROAS, CTR, and conversion rates.
- Conduct A/B testing on ads, audiences, and landing pages to maximize results.
- Hands-on experience in implementing, maintaining, and optimizing tracking tags, pixels, APIs, and webhooks for seamless data integration.
- Knowledge of campaign management and its integration with CRM.
- Continuously analyze data, track KPIs, and optimize campaigns to improve performance.
- Collaborate with the design team to create high-performing ad creatives and landing pages.
- Stay updated with industry trends and algorithm changes to maintain a competitive edge.
- Report campaign performance and insights to the management team regularly.
Skills and Qualifications:
- Bachelors degree in Business, Marketing, Education, or a related field. Master degree will be an added advantage(mba)
- Strong expertise in Facebook Ads Manager, Google Ads, LinkedIn Ads, and Google Analytics.
- Hands-on experience with campaign setup, audience targeting, bidding strategies, and conversion tracking.
- Proven ability to manage and optimize high-budget paid media campaigns.
- Strong analytical skills and proficiency in Excel/Google Sheets for data interpretation.
- Experience with tools like Google Tag Manager, Facebook Pixel, and UTM tracking.
- Knowledge of SEO, email marketing, and retention marketing is a plus. Preferred but not mandatory:
- Background in advertising agencies
- Industry experience in EdTech
- Ability to work in a fast-paced, in-house environment and take ownership of performance marketing efforts.
What We Offer?
- Being a key player in something potentially massive and world-changing
- Competitive salary and incentive structure, best in the industry.
- Opportunities for professional development and growth.
- A supportive and collaborative work environment.
- The chance to make a meaningful impact on the careers and lives of working professionals.
