Panacea Biotec

2 days ago


New Delhi, India Panacea Biotec Full time

Job Description: Brand Manager Consumer Categories (Skin Care, Baby Care, Personal Care)Target Achievement- Deliver defined growth, sales, and profit targets for assigned zones/markets.- Drive market share gains for consumer brands across skin care, baby care, and personal care segments.- Identify opportunities for new product launches and ensure successful entry into the market to generate revenue and marketing contribution.- Expand consumer and retailer base through innovative programs and channel expansion.Brand Strategy and Planning- Develop and implement comprehensive brand plans aligned with business goals.- Define brand positioning, value proposition, and competitive differentiation within the consumer space.- Analyze consumer insights, retail trends, and competitor activities to shape strategy.- Translate market data into actionable brand initiatives that resonate with end consumers and trade partners.Marketing Campaigns and Initiatives- Design and execute integrated marketing campaigns (digital, in-store, influencer, and trade activations) targeting consumers, mothers, and caregivers.- Build strong consumer communication around product benefits, emotional connect, and lifestyle relevance.- Partner with sales and trade marketing teams to ensure effective campaign rollouts in modern trade, e-commerce, and general trade.- Oversee creation of consumer-facing assets (packaging, POS materials, digital creatives, social media content, product education).Product Lifecycle Management- Manage end-to-end product lifecycle including launches, rebranding, packaging upgrades, and line extensions.- Monitor brand performance, pricing, promotions, and portfolio optimization to maximize profitability.- Continuously evaluate opportunities for innovation and differentiation in the skin care, baby care, and personal care categories.Cross-Functional Collaboration- Work closely with sales, trade marketing, and channel partners to drive retail visibility and consumer pull.- Coordinate with R&D, supply chain, and regulatory teams to ensure timely product development, availability, and compliance.- Partner with digital marketing teams to amplify online presence and consumer engagement.Budgeting and ROI- Manage brand marketing budgets efficiently across ATL, BTL, and digital spends.- Track and report ROI on marketing investments; make data-driven decisions to optimize resources.- Ensure continuous improvement through consumer feedback and market performance 8 to10 years of experience in brand management, marketing, or product management within consumer-oriented industries.- Proven track record of working with FMCG, consumer healthcare, or personal care brands (skin care, baby care, mother care, hygiene, wellness, OTC).- Hands-on experience in product launches, digital campaigns, and consumer promotions.- Exposure to modern trade, general trade, and e-commerce channels. (ref:iimjobs.com)


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