Panacea Biotec

Description: Head Digital Sales 7NShop.com.Position Overview: The Head for Digital Sales will be responsible for driving revenue growth and expanding the product portfolio of 7NShop.com. This role demands a leader who can balance P&L, executional rigor, and category-building foresight. The candidate will play a pivotal role in scaling our direct-to-consumer (D2C) platform while ensuring synergy between our existing portfolio and new product additions aligned with our target consumers.Key Responsibilities: Strategic Growth and Profitability:- Shape the eCommerce vision for 7NShop.com and Panacea Biotec, positioning the platform as the preferred marketplace for mothers, children, and wellness-focused consumers.- Driving sustainable revenue growth while balancing profitability, scale, and consumer trust.- Expand the product ecosystem by identifying and integrating categories and brands that create long-term synergies with our core consumers.- Innovate business models (subscriptions, loyalty programs, bundling) to deepen engagement and maximize customer lifetime value.- Act as a strategic thought partner to the leadership of Panacea Biotec, ensuring e-Commerce growth aligns with the broader corporate vision and future consumer health trends.Marketplace Sales & Partnerships: - Oversee pricing, promotions.- Build and strengthen relationships with marketplaces to drive growth.- Negotiate commercial terms, visibility packages, and promotional tie-ups.- Drive revenue growth, category expansion, and preferential placements on partner platforms.- Collaborate with tech/product/marketing teams on platform enhancements (UI/UX, payment gateways, CRM integration).D2C Platform & Consumer Growth (7NShop.com): - Provide marketplace insights to guide brand positioning, pricing, and product innovation.- Identify and lead initiatives to improve repeat purchase rates, retention, and loyalty.- Onboard new product categories/brands (on 7NShop.com) aligned with consumer needs.- Enhance cross-sell and basket-building opportunities.- Work closely with marketing, supply chain, and product teams to ensure seamless execution of campaigns and product launches.- Represent 7NShop.com in strategic industry forums, partnerships, and trade conversations.Analytics & Reporting: - Track KPIs: GMV, contribution margin, AOV, conversion rates, CAC, LTV.- Maintain dashboards and generate weekly/monthly reports.- Provide insights on consumer behavior, assortment gaps, and pricing trends.Leadership & Teaming (Future Growth): - Build and lead a digital sales team as the business scales.- Collaborate with marketing, supply chain, and finance for cross-functional impact.Qualifications & Skills: - Proven experience in e-commerce/digital sales with both strategic and operational exposure.- Proven ability to scale D2C platforms and manage marketplaces.- Strong knowledge of SEO/SEM, digital ads, analytics, CRM, and e-commerce platforms.- Hands-on, and comfortable with strategy + execution ownership.- Excellent problem-solving, leadership, and cross-functional collaboration skills. (ref:iimjobs.com)