Saasvaap - Marketing Analyst

4 weeks ago

Bengaluru, India Saasvaap Inc Full time

Marketing AnalystAbout the Role:We are seeking a Marketing Analyst with strong analytical and strategic thinking skills to support data-driven decision-making across marketing campaigns and channels.The ideal candidate will be responsible for tracking marketing performance, generating insights from data, and helping optimize campaigns across digital, social, email, and offline channels.As a Marketing Analyst, you'll collaborate with cross-functional teams including digital marketing, sales, and product to understand trends, measure ROI, and improve customer acquisition and engagement strategies.Key Responsibilities:- Collect and analyze marketing data from multiple sources (Google Analytics, social media platforms, email marketing tools, CRM systems, etc.- Track key performance indicators (KPIs) such as traffic, conversions, CTR, CAC, and ROI- Develop and maintain automated dashboards and reports to monitor marketing performance- Evaluate the effectiveness of marketing campaigns and recommend optimizations based on performance data- Conduct A/B testing and multivariate testing to improve ad and content effectiveness- Analyze user behavior, funnels, and traffic sources to identify trends and opportunities- Conduct competitor analysis, market segmentation, and customer profiling- Identify customer trends, preferences, and pain points using quantitative and qualitative methods- Support the marketing team in developing targeted strategies based on research insights- Provide actionable insights to shape content, SEO, paid ads, email, and social media strategies- Contribute to budget planning and forecasting based on historical and real-time data- Collaborate with marketing and product teams to align analytics with overall business goals.Required Skills & Qualifications:- 4-5 years of experience in a marketing analyst, data analyst, or similar role- Strong knowledge of marketing analytics tools (e.g., Google Analytics, Google Tag Manager, Facebook Insights, HubSpot, SEMrush, etc.)- Proficient in Excel, SQL, and data visualization tools (e.g., Tableau, Power BI, Google Data Studio)- Experience with A/B testing platforms and campaign tracking tools (UTM parameters, conversion pixels)- Basic understanding of SEO, SEM, email marketing, and social media metrics- Strong analytical thinking and problem-solving skills- Bachelor's/masters degree in Marketing, Business Analytics, Statistics, or a related field (ref:iimjobs.com)

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