Marketing Analyst

1 week ago

Bengaluru, Karnataka, India Talenlio ™️ Full time ₹ 12,00,000 - ₹ 15,00,000 per year

About the job:

We are seeking a Marketing Analyst (3+ years experience) with strong expertise in AI-driven analytics and automation. The ideal candidate is not only data-driven but also proficient in leveraging AI tools to optimize campaigns, generate insights faster, and improve decision-making. You'll play a critical role in analyzing marketing performance, customer behaviour, and market trends to fuel Growth School's growth journey.

Responsibilities:

  • Collect, analyze, and interpret data across campaigns, CRM, paid ads, social, and web analytics.
  • Leverage AI-powered tools (ChatGPT, GenAI analytics platforms, AI dashboards) for faster insights, reporting, and trend forecasting.
  • Build and automate dashboards/reports to track KPIs, campaign performance, and ROI.
  • Conduct competitor and market research using both traditional and AI-driven methods.
  • Drive customer acquisition, retention, and engagement through data-backed strategies.
  • Partner with cross-functional teams (Content, Product, Sales) to align insights with business objectives.
  • Lead experimentation, A/B testing, and predictive modelling initiatives.

Annual Salary:
₹12,00,000 - ₹15,00,000

Qualifications:

  • Bachelor's degree in Marketing, Business, Economics, Statistics, or related field.
  • 3+ years of experience in marketing analytics, growth strategy, or business intelligence.
  • Strong analytical skills with proficiency in marketing analytics tools (e.g., GA4, HubSpot, Tableau, Power BI).
  • Familiarity with AI/GenAI platforms for marketing insights.
  • Experience in building dashboards, running experiments, and delivering actionable recommendations.
  • Ability to translate data into strategies that impact growth and revenue.
  • Collaborative mindset with experience working across teams.

Skill Required:

  • Marketing Analytics
  • Data Analysis
  • AI Tools
  • Data Visualization
  • A/B Testing
  • SQL
  • GA4
  • HubSpot
  • Tableau
  • AI Marketing
  • PowerBI
  • GenAi

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