Marketing Analyst
1 week ago
About the job:
We are seeking a Marketing Analyst (3+ years experience) with strong expertise in AI-driven analytics and automation. The ideal candidate is not only data-driven but also proficient in leveraging AI tools to optimize campaigns, generate insights faster, and improve decision-making. You'll play a critical role in analyzing marketing performance, customer behaviour, and market trends to fuel Growth School's growth journey.
Responsibilities:
- Collect, analyze, and interpret data across campaigns, CRM, paid ads, social, and web analytics.
- Leverage AI-powered tools (ChatGPT, GenAI analytics platforms, AI dashboards) for faster insights, reporting, and trend forecasting.
- Build and automate dashboards/reports to track KPIs, campaign performance, and ROI.
- Conduct competitor and market research using both traditional and AI-driven methods.
- Drive customer acquisition, retention, and engagement through data-backed strategies.
- Partner with cross-functional teams (Content, Product, Sales) to align insights with business objectives.
- Lead experimentation, A/B testing, and predictive modelling initiatives.
Annual Salary:
₹12,00,000 - ₹15,00,000
Qualifications:
- Bachelor's degree in Marketing, Business, Economics, Statistics, or related field.
- 3+ years of experience in marketing analytics, growth strategy, or business intelligence.
- Strong analytical skills with proficiency in marketing analytics tools (e.g., GA4, HubSpot, Tableau, Power BI).
- Familiarity with AI/GenAI platforms for marketing insights.
- Experience in building dashboards, running experiments, and delivering actionable recommendations.
- Ability to translate data into strategies that impact growth and revenue.
- Collaborative mindset with experience working across teams.
Skill Required:
- Marketing Analytics
- Data Analysis
- AI Tools
- Data Visualization
- A/B Testing
- SQL
- GA4
- HubSpot
- Tableau
- AI Marketing
- PowerBI
- GenAi
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