Business Development Associate

4 days ago


Ajmer, India Wudav Brand Stories Full time

Key Responsibility Areas (KRA) for a Business Development Associate (Telecalling):

1. Lead Generation:
  • Identify potential customers through cold calling, database mining, and market research.
  • Build and maintain a pipeline of prospects for follow-up.
2. Outbound Calling:
  • Initiate contact with potential clients to introduce products or services.
  • Engage in consultative conversations to understand customer needs.
  • Schedule appointments for sales representatives when necessary.
3. Inbound Calling (if applicable):
  • Handle inquiries from potential customers and provide product or service details.
  • Convert inquiries into qualified leads or direct sales.
4. Sales and Conversion:
  • Achieve daily, weekly, and monthly sales targets through effective telecalling.
  • Upsell or cross-sell products/services when opportunities arise.
5. Relationship Management:
  • Build rapport with potential customers to foster trust and long-term engagement.
  • Maintain regular follow-ups to nurture leads and drive conversions.
6. Data Management:
  • Accurately record customer information, interactions, and sales activities in CRM tools.
  • Update databases with new and verified contact details.
7. Market Feedback:
  • Collect feedback from prospects about products/services to share with the marketing or product development teams.
  • Identify trends or common objections and suggest improvements.
8. Collaboration:
  • Work closely with sales and marketing teams to align strategies.
  • Participate in team meetings to share insights and progress.
9. Reporting:
  • Prepare daily, weekly, or monthly reports on calls made, leads generated, and sales achieved.
  • Track performance against set targets and KPIs.
Key Metrics to Measure Performance:
  1. Number of calls made per day.
  2. Lead conversion rate.
  3. Sales target achievement.
  4. Customer feedback and satisfaction.
  5. Quality of data management and reporting.


This role requires a mix of excellent communication skills (English) , persuasive abilities, and attention to detail to effectively drive business growth through telecalling.



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