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Growth Marketing Manager

3 months ago


New Delhi, India Saffron Tech Pvt Ltd Full time

Develop and execute comprehensive digital marketing strategies to increase brand awareness, engagement, and conversions.

Identify trends and insights to optimize spend and performance based on data-driven analysis.

Should have good experience on Saas product


Content Creation and Management:

  • Oversee the creation of high-quality, engaging content for various digital platforms including website, blog, social media, and email campaigns.
  • Ensure consistent brand messaging across all channels.

Develop and Execute Growth Strategies:

  • Create, implement, and optimize multi-channel marketing campaigns to drive user acquisition and retention.
  • Identify and test new growth opportunities to expand the customer base.
  • Utilize data analytics to measure and improve the effectiveness of marketing initiatives

SEO and SEM:

  • Perform ongoing keyword discovery, expansion, and optimization.
  • Plan, execute, and manage SEO/SEM, PPC campaigns, and other online advertising initiatives.

Social Media Management:

  • Develop and manage social media strategies to increase online presence and improve marketing efforts.
  • Monitor and analyse social media performance metrics to enhance engagement and reach.

Email Marketing:

  • Design and implement email marketing campaigns to nurture leads and engage customers.
  • Track and analyse campaign performance to optimize results.

Analytics and Reporting:

  • Utilize web analytics tools to measure site traffic, campaign performance, and user behaviour.
  • Prepare and present performance reports to management, providing insights and recommendations for improvement.

Collaboration and Coordination:

  • Work closely with the sales and product teams to align marketing strategies with business goals.
  • Collaborate with external vendors and agencies as needed.



Qualifications:


  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of exp
  • Proven experience with SEO, SEM, PPC, social media, email marketing, and content creation.
  • Strong knowledge of web analytics tools (e.g., Google Analytics, SEMrush, Hubspot etc.).
  • Excellent communication and interpersonal skills.
  • Creative mindset with strong analytical and problem-solving abilities.
  • Ability to work independently and manage multiple projects simultaneously.



Thanks & Regards

Akanksha Gupta