Lead - Performance Marketing

2 days ago

Chennai, Tamil Nadu, India Twin Health Full time

Twin Health:

- At Twin Health, we empower people to reverse, prevent and improve chronic metabolic diseases.

- Twin Health invented The Whole Body Digital Twin- , a dynamic representation of each individual's unique metabolism, built from thousands of data points collected daily via non-invasive sensors and self-reported preferences.

- The Whole Body Digital Twin delivers a new standard of care, empowering physicians and patients to make personalized data-driven decisions.

Working here:

- Our team is passionate, talented, and driven by our purpose to improve the health and happiness of our members.

- Our culture empowers each Twin to do what's needed to create impact for our members, partners, and our company, and enjoy their experience at work.

- Twin Health was awarded Innovator of the Year by Employer Health Innovation Roundtable (EHIR) (out of 358 companies), named to the 2021 CB Insights Digital Health 150, and recognized by Built In's 2022 Best Places To Work Awards.

- Twin Health has the backing of leading venture capital funds including ICONIQ Growth, Sequoia, and Sofina, enabling us to scale services in the and globally and help solve the global chronic metabolic disease health crisis.

- We have recently announced broad and growing partnerships with premier employers, such as Blackstone and Berkshire Hathaway.

- We are building the company you always wished you worked for.

- Join us in revolutionizing healthcare and building the most impactful digital health company in the world.

- Excited to join us and do your part in improving people's health and happiness?.

- Location: IITM Research Park, Tharamani, Chennai.

Key Responsibilities:

- Develop and execute performance marketing strategies across channels including Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, programmatic, display, affiliates, and emerging platforms.

- Plan, manage, and optimize digital marketing budgets to achieve acquisition, retention, and revenue goals.

- Launch and manage day-to-day campaigns, ensuring continuous optimization for key metrics such as CPL, CPA, ROAS, CTR, and LTV.

- Analyze campaign data to generate insights and prepare regular reports for stakeholders.

- Design and run A/B tests on creatives, landing pages, messaging, and audience segments.

- Collaborate with creative and content teams to produce engaging ad creatives and landing pages.

- Partner with analytics and data teams to refine attribution models and improve understanding of customer journeys.

- Stay updated on industry trends, new platforms, and technologies to identify growth opportunities.

- Ensure all campaigns comply with platform policies and data privacy regulations.

- Manage external agency partners and, as the team grows, mentor junior performance marketing team members.

Required Skills & Experience:

- Bachelor's or Master's degree in Marketing, Business, Communications, or a related field.

- 5-8 years of experience in performance marketing, with a track record of managing and scaling paid digital campaigns.

- Strong expertise in running and optimizing campaigns across major digital channels (Google, Meta, LinkedIn, etc.

- Experience managing significant marketing budgets with a focus on ROI.

(ref:iimjobs.com)

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