Performance Marketer

3 weeks ago

Chennai, Tamil Nadu, India Jugaad Full time
Location: Thiruvanmiyur, ChennaiNature of role - Full time; on-siteWe're hiring a hands-on Performance/Digital Marketing Expert who can own growth across channels and industries.
You'll plan and execute campaigns, optimize funnels, lead experimentation, and report on outcomes with a bias for ROAS and revenue.What you'll doOwn end-to-end performance marketing across Meta, Google, You Tube, and ; scale what works, kill what doesn't.Build media plans & budgets; manage daily pacing with clear targets on ROAS/CAC/MER/CTR/CVR/AOV/LTV.Set up and maintain tracking & attribution (GA4, GTM, pixels, UTM discipline, conversion APIs).Lead CRO: landing page hypotheses, A/B tests, heatmaps, form frictions, and offer/creative iterations.Partner with design/content to brief high-performing creatives for D2 C, E-commerce, F&B, Hospitality & Corporate/B2 B.Drive marketing automation & retention (email/SMS/Whats App/CRM flows), cart recovery, and lifecycle journeys.Build weekly dashboards and present insights & next actions to leadership and clients.Requirements3–7+ years in performance/digital marketing with proven results (case studies/ROAS improvements required).Hands-on expertise with Meta Ads Manager, Google Ads, GA4, GTM, Search Console, Looker Studio.Strong grasp of attribution, bidding strategies, feed/catalog management, and remarketing.Experience across D2 C & E-commerce (Shopify preferred), F&B (incl.
hyperlocal/aggregators), Hospitality (OTA/brand site), and Corporate/B2 B ( Ads).Analytical mindset with excellent communication; comfortable owning outcomes and explaining the "why".Nice-to-havesKlaviyo/Mailchimp, Whats App campaigns, Hotjar, Mixpanel/ Amplitude.
Basic SEO & landing page best practices; light HTML/CSS a plus.
Experience coordinating influencers/affiliates and UGC creative pipelines.What We OfferA fun workplace where more than anything else, creativity is encouraged.Opportunities to work with various mediums, like Design, Content creation amongst other things.As a growing company, you'll have the opportunity to work across all disciplines, enabling you to learn and understand all facets of an agency very quickly.Excellent career growth opportunities in a fast-growing company.Be part of a passionate team that values innovation and collaboration.About JugaadJugaad is a creative growth studio specializing in Social Media Marketing, Branding, Photography, Packaging, and Design.
We manage multiple high-growth brands across industries (F&B, jewelry, hospitality, D2 C/e-commerce) and run a dedicated weddings division — Weddings by Jugaad.
We're fast, innovative, and a little quirky — obsessed with work that moves the needle.If you have any questions about the role, my DMs are always open, or you can directly apply for this role at vidyuth@digitaljugaad.net - these applications will be preferred

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