Performance Marketer

3 weeks ago

Chennai, Tamil Nadu, India Spinta Digital Full time

Job Description: Performance Marketer

Location: Chennai

Employment Type: Full-time

Experience: 4–7+ years in Performance Marketing with proven D2C success

About Spinta Digital

Spinta Digital is a full-service growth partner working across branding, creativity, marketing, and technology. We've helped scale multiple D2C brands from zero to multi-crore revenues by building strong eCommerce foundations and deploying performance-driven marketing strategies.

We are now seeking a Performance Marketer who thrives on scaling D2C brands from scratch, understands consumer psychology deeply, and knows exactly how to use Meta Ads and Google Ads to drive measurable growth.

Role Overview

As a Performance Marketer, you will own the paid growth engine for our D2C clients. You'll be responsible for building campaigns from the ground up, scaling them to profitability, and staying ahead of the curve with changing algorithms, ad formats, and consumer trends.

This role is highly analytical yet creative — the right candidate knows how to read data, translate it into actionable insights, and craft campaigns that not only perform but also tell a brand's story.

Key Responsibilities

  • Build, manage, and scale Meta (Facebook/Instagram) Ads and Google Ads campaigns for D2C brands.
  • Develop full-funnel strategies (TOF, MOF, BOF) with retargeting, lookalikes, and audience
  • segmentation.
  • Create ad creatives and copy in collaboration with design and content teams.
  • Monitor performance daily and optimize for ROAS, CAC, LTV, and AOV.
  • Implement and interpret A/B tests across creatives, audiences, and landing pages.
  • Track performance using GA4, Google Tag Manager, and attribution tools.
  • Stay updated on platform trends, privacy updates, and algorithm changes.
  • Provide strategic insights to complement Shopify CRO initiatives.
  • Prepare reports with clear insights, learnings, and next-step recommendations.

Required Skills & Experience

  • 4+ years hands-on managing Meta and Google Ads with significant monthly budgets.
  • Proven track record in scaling D2C brands from scratch to high revenue.
  • Strong grasp of eCommerce metrics (ROAS, MER, CAC, retention).
  • Experience with GA4, GTM, Meta Pixel, Conversion APIs, and attribution tools
  • Data-driven mindset with comfort in analytics and dashboards.
  • Excellent copy instincts and ability to brief creatives for high-performing ads.
  • Strong knowledge of trends in performance marketing (Reels ads, Advantage+ campaigns, Performance Max).

Preferred Qualifications

  • Agency-side experience managing multiple D2C clients.
  • Familiarity with email/whatsapp flows and their role in performance marketing.
  • Understanding of CRO principles and how media interacts with on-site experience.
  • Experience with scaling across geographies (India + international markets).
  • Why Join Spinta Digital?
  • Work on fast-growing D2C brands across diverse categories.
  • Be the growth engine partner to our Shopify & CRO experts.
  • Join a collaborative, innovation-first culture where performance is celebrated.
  • Exposure to cutting-edge AI and marketing automation tools.

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