Performance marketer

3 weeks ago

Chennai, Tamil Nadu, India Jugaad Full time

Location: Thiruvanmiyur, Chennai

Nature of role - Full time; on-site

We're hiring a hands-on Performance/Digital Marketing Expert who can own growth across channels and industries. You'll plan and execute campaigns, optimize funnels, lead experimentation, and report on outcomes with a bias for ROAS and revenue.

What you'll do

  • Own end-to-end performance marketing across Meta, Google, YouTube, and LinkedIn; scale what works, kill what doesn't.
  • Build media plans & budgets; manage daily pacing with clear targets on ROAS/CAC/MER/CTR/CVR/AOV/LTV.
  • Set up and maintain tracking & attribution (GA4, GTM, pixels, UTM discipline, conversion APIs).
  • Lead CRO: landing page hypotheses, A/B tests, heatmaps, form frictions, and offer/creative iterations.
  • Partner with design/content to brief high-performing creatives for D2C, E-commerce, F&B, Hospitality & Corporate/B2B.
  • Drive marketing automation & retention (email/SMS/WhatsApp/CRM flows), cart recovery, and lifecycle journeys.
  • Build weekly dashboards and present insights & next actions to leadership and clients.

Requirements

  • 3–7+ years in performance/digital marketing with proven results (case studies/ROAS improvements required).
  • Hands-on expertise with Meta Ads Manager, Google Ads, GA4, GTM, Search Console, Looker Studio.
  • Strong grasp of attribution, bidding strategies, feed/catalog management, and remarketing.
  • Experience across D2C & E-commerce (Shopify preferred), F&B (incl. hyperlocal/aggregators), Hospitality (OTA/brand site), and Corporate/B2B (LinkedIn Ads).
  • Analytical mindset with excellent communication; comfortable owning outcomes and explaining the "why".

Nice-to-haves

Klaviyo/Mailchimp, WhatsApp campaigns, Hotjar, Mixpanel/ Amplitude. Basic SEO & landing page best practices; light HTML/CSS a plus. Experience coordinating influencers/affiliates and UGC creative pipelines.

What We Offer

  • A fun workplace where more than anything else, creativity is encouraged.
  • Opportunities to work with various mediums, like Design, Content creation amongst other things.
  • As a growing company, you'll have the opportunity to work across all disciplines, enabling you to learn and understand all facets of an agency very quickly.
  • Excellent career growth opportunities in a fast-growing company.
  • Be part of a passionate team that values innovation and collaboration.

About Jugaad

Jugaad is a creative growth studio specializing in Social Media Marketing, Branding, Photography, Packaging, and Design. We manage multiple high-growth brands across industries (F&B, jewelry, hospitality, D2C/e-commerce) and run a dedicated weddings division — Weddings by Jugaad. We're fast, innovative, and a little quirky — obsessed with work that moves the needle.

If you have any questions about the role, my DMs are always open, or you can directly apply for this role at vidyuth@digitaljugaad.net - these applications will be preferred

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