Performance Marketer

2 days ago

Chennai, Tamil Nadu, India Klarin Technologies Full time US$ 90,000 - US$ 1,20,000 per year

Job Purpose:

We are looking for a data-driven and proactive Performance Marketer / Growth Marketer to lead our paid marketing initiatives, optimize lead generation funnels, and drive measurable growth across digital channels.

Experience :
5+ years

Key Responsibilities:

  • Plan, execute, and optimize paid ad campaigns across platforms like Google Ads, Meta (Facebook & Instagram), YouTube, and LinkedIn.
  • Generate high-quality leads while maintaining cost-efficiency and improving conversion rates.
  • Design and tweak marketing funnels, including automation workflows using AI tools where applicable.
  • Create, curate, and distribute marketing content across email, social media, and ad networks.
  • Implement and manage email marketing campaigns with a focus on performance.
  • Monitor key marketing metrics (CPL, CTR, ROAS, etc.), generate reports, and make data-backed decisions.
  • Use GA4 and other analytics tools to track, measure, and optimize campaign performance.
  • Coordinate with design/content teams to develop effective creatives for campaigns.
  • Contribute to improving brand visibility and expanding digital reach.
  • Stay updated with industry trends, emerging channels, and marketing technologies.

Requirements:

  • 3–5 years of hands-on experience in performance marketing / growth marketing roles.
  • Proven experience in platforms like Google Ads, Meta Ads (conversion & lead generation), YouTube Ads, and LinkedIn marketing.
  • Strong knowledge of marketing automation, workflows, funnel optimization, and AI-powered tools.
  • Experience in email marketing and content strategy.
  • Advanced Excel skills for performance analysis and reporting.
  • Excellent communication and content creation skills.
  • Preferably worked in ed-tech or a similar fast-paced industry.
  • Proactive, detail-oriented, and able to work independently under pressure.

Performance Expectations:

  • Increase marketing efficiency and ROI.
  • Improve brand visibility across relevant digital channels.
  • Reduce lead acquisition costs while maintaining or improving quality.
  • Continuously optimize funnels and campaigns based on data insights.

Benefits & Compensation:

  • Competitive salary as per industry standards.
  • Opportunity to work in a high-growth startup with exposure across functions.
  • High visibility and recognition for individual contributions.
  • A performance-driven culture that rewards innovation and ownership.

Work Environment:

  • Strictly Work from Office – Perumbakkam, Chennai
  • Fast-paced startup culture with a strong focus on growth and execution.
  • Collaborative environment with direct impact on business outcomes.
  • Location:
     Perumbakkam, Chennai (Work from office only).
  • Requirements:
     Must own laptop & cellphone (company number provided)

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