Digital Marketing Specialist

1 week ago


Dindigul, India Building Pixels Academy Full time

Job Overview:

We are looking for a Senior Performance Marketer with 3+ years of experience to join our marketing team. The ideal candidate is passionate about data-driven marketing and excels in driving user acquisition, engagement, and retention. This is an on-site position in Hyderabad, and the candidate must have a strong background in advertising. You’ll strategize, execute, and optimize campaigns to achieve business goals.


Key Responsibilities:

  • Manage performance marketing campaigns across platforms like Meta Ads and Google Ads.
  • Conduct market research to identify trends and opportunities.
  • Use analytics tools (e.g., Google Tag Manager, Google Analytics) to monitor and optimize campaign performance.
  • Run A/B tests to improve strategies and creatives.
  • Manage and allocate paid marketing budgets for maximum ROI.
  • Collaborate with content and design teams on creative assets.
  • Report campaign insights and provide actionable recommendations.
  • Stay updated on the latest marketing trends and technologies.


Qualifications:

  • 3+ years of experience in performance marketing, preferably in a marketing or advertising agency.
  • Proven expertise in Meta Ads and Google Ads campaign management.
  • Strong analytical skills and proficiency in Google Analytics and Excel.
  • Experience with A/B testing and optimization.
  • Excellent communication skills.
  • Experience with marketing automation tools and CRM is a plus.
  • Must have a background in advertising.




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