Digital Content Creator

**DIGITAL CONTENT CREATOR:

- **

**Responsibilities**:

- Developing unique and attractive content to promote our products/services.
- Writing,reviewing and editing creative copy.
- Channelization of SEO, SMM,PPC(Pay per click), E-mail marketing, etc.
- Create and edit videos, posts and other multimedia content such as reels, stories,etc.
- Ensure all the content aligns with the brand name, style and messaging guidelines.
- Conduct thorough research to generate fresh and informative content ideas.
- Collaborate with the marketing team to develop and implement content marketing strategies.
- Stay updated on industry trends and competitor content to remain competitive.
- Manage content distribution across various digital channels, including Social media, E-mail marketing, Blogs and third-party platforms.
- Collaborate with the social media team to schedule and publish content on relevant platforms.
- Select appropriate visuals, graphics and images to enhance the content's appeal.
- Ensure content is accessible and follows best practices for web accessibility.
- Dvelop and maintain a content calendar to plan and organize content creation and distribution.
- Generate regular reports to measure the success of content marketing efforts(as required).

**Requirements:

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- Bachelors degree in Marketing,Communications, Digital media, Graphic design or a related field.
- Proven experience as a Digital Content Creator, preferably with a focus on the Jewellery industry.
- Demonstrable portfolio showcasing a range of digital content, including images, videos and graphics.
- Proficient in using cameras and other photography/videography equipment.
- Proficient in graphic design software(Eg.Adobe creative suite) for creating engaging visuals.
- Skillful in photo and video editing tools for post-production enhancements.
- In-depth knowledge of various social media platforms and their respective features.
- Ability to think creatively and generate innovative ideas for content creation.
- Develop unique and compelling storytelling approaches.
- Familiarity with jewellery industry trends, styles and customer preferences.
- Flexibility to adjust strategies based on audience feedback and analytics.
- Keen eye for detail to ensure high-quality and visually appealing content.
- Aligning content with overall brand identity and marketing goals.

**Personal Traits:

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- Passion for jewellery and a keen interest in staying updated on industry trends.
- Creative thinker with a strong aesthetic sense.
- Proactive and self-motivated, able to take initiative in a fast-paced environment.

**Additional Qualifications**:

- Previous experience in the Jewellery industry is a plus factor for this role.
- Certifications or additional courses in digital marketing, content creation, are advantageous.

Hands on experience with traditional and modern photo equipment.

**Experience:

- **
- 2-3 years Professional experience as a Digital Content Creator/Social media Strategist.

**Other details**:
**Work Location**:Dindigul

**Job nature**:Full time role; Permanent, Work from Office only

**Working days**:Monday - Saturday

Pay: ₹360,000.00 - ₹480,000.00 per year

**Benefits**:

- Food provided
- Provident Fund

Schedule:

- Day shift

Supplemental pay types:

- Performance bonus
- Yearly bonus

**Experience**:

- Digital marketing: 2 years (required)
- Social media strategy: 2 years (required)
- Digital content creation: 2 years (required)

Work Location: In person