Digital Marketing Manager

3 weeks ago


Dindigul, India Tajore Full time

Job Title: Digital Marketing Manager


Experience: Minimum 5 Years



Job Summary:

We are seeking a highly skilled and results-oriented Digital Marketing Manager to lead and elevate our fashion brand's online presence. The ideal candidate will bring a proven track record of driving digital growth, a strategic mindset, and hands-on expertise in all aspects of digital marketing.


Key Responsibilities:

Digital Marketing Strategy

  • Develop and execute comprehensive digital marketing strategies aligned with the brand’s business objectives.
  • Identify opportunities for brand growth across digital channels.

SEO and SEM

  • Implement SEO best practices to boost website visibility and organic traffic.
  • Manage paid search campaigns (Google Ads) to maximize ROI and meet performance goals.

Social Media Marketing

  • Design and execute engaging social media campaigns across platforms.
  • Build and nurture an online community that enhances brand awareness and loyalty.

Website Management

  • Oversee website updates, content management, and optimization for user experience and conversion rates.
  • Ensure the site aligns with the brand’s aesthetic and functional standards.

Performance and Sales Analysis

  • Monitor and analyze website traffic, conversion rates, and other KPIs to measure success and identify improvement areas.
  • Collaborate with sales teams to drive e-commerce growth through product listings, promotions, and merchandising.

Shopify Management

  • Manage and optimize the Shopify store, including product listings, inventory management, and order fulfilment processes.

Cross-Functional Collaboration

  • Work closely with design, sales, and operations teams to ensure cohesive branding and campaign execution.


Requirements:

  • Minimum of 5 years of experience in digital marketing, preferably in the fashion industry.
  • Proven expertise in developing and executing successful digital marketing campaigns.
  • Proficiency in SEO, SEM, social media marketing, and e-commerce platforms.
  • Hands-on experience with Shopify and managing online storefronts.
  • Strong analytical skills with a data-driven approach to decision-making.
  • Excellent communication and interpersonal abilities.
  • Demonstrated ability to handle multiple projects and meet tight deadlines.


Preferred Qualifications:

  • Experience with email marketing and CRM tools.
  • Proven ability to manage and lead a team of digital marketing professionals.
  • Knowledge of content marketing and influencer collaborations.




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