Digital Marketing Manager
3 weeks ago
Job Title: Digital Marketing Manager
Experience: Minimum 5 Years
Job Summary:
We are seeking a highly skilled and results-oriented Digital Marketing Manager to lead and elevate our fashion brand's online presence. The ideal candidate will bring a proven track record of driving digital growth, a strategic mindset, and hands-on expertise in all aspects of digital marketing.
Key Responsibilities:
Digital Marketing Strategy
- Develop and execute comprehensive digital marketing strategies aligned with the brand’s business objectives.
- Identify opportunities for brand growth across digital channels.
SEO and SEM
- Implement SEO best practices to boost website visibility and organic traffic.
- Manage paid search campaigns (Google Ads) to maximize ROI and meet performance goals.
Social Media Marketing
- Design and execute engaging social media campaigns across platforms.
- Build and nurture an online community that enhances brand awareness and loyalty.
Website Management
- Oversee website updates, content management, and optimization for user experience and conversion rates.
- Ensure the site aligns with the brand’s aesthetic and functional standards.
Performance and Sales Analysis
- Monitor and analyze website traffic, conversion rates, and other KPIs to measure success and identify improvement areas.
- Collaborate with sales teams to drive e-commerce growth through product listings, promotions, and merchandising.
Shopify Management
- Manage and optimize the Shopify store, including product listings, inventory management, and order fulfilment processes.
Cross-Functional Collaboration
- Work closely with design, sales, and operations teams to ensure cohesive branding and campaign execution.
Requirements:
- Minimum of 5 years of experience in digital marketing, preferably in the fashion industry.
- Proven expertise in developing and executing successful digital marketing campaigns.
- Proficiency in SEO, SEM, social media marketing, and e-commerce platforms.
- Hands-on experience with Shopify and managing online storefronts.
- Strong analytical skills with a data-driven approach to decision-making.
- Excellent communication and interpersonal abilities.
- Demonstrated ability to handle multiple projects and meet tight deadlines.
Preferred Qualifications:
- Experience with email marketing and CRM tools.
- Proven ability to manage and lead a team of digital marketing professionals.
- Knowledge of content marketing and influencer collaborations.
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