B2B Marketing Manager
3 days ago
B2B Marketing ManagerLocation:Bangalore (On-site) Experience:5+ years Employment Type:Full-time Note:This role is open only to candidates currently based in Bangalorewith prior experience in a B2B marketing agency or SaaS company.About KodaKoda is a B2B marketing agency helping high-growth brands scale their business impact through data-driven strategy, creative storytelling, and digital performance marketing. We partner with SaaS companies, tech firms, and enterprise clients to craft full-funnel campaigns that generate real demand — not just clicks.About the RoleWe’re looking for aB2B Marketing Managerwho thrives at the intersection ofstrategy, creativity, and client success.You’ll lead marketing strategy and execution for a portfolio of B2B clients—owning everything from campaign planning to performance analysis. This role demands a strategic thinker who’s equally comfortable rolling up their sleeves to execute and optimize. If you’ve managed P&L or business growth mandates at an agency or SaaS company, and love driving measurable marketing impact, we’d love to talk.Key ResponsibilitiesClient Strategy & Relationship ManagementServe as the strategic partner and primary point of contact for assigned clients. Understand client business goals and translate them into actionable marketing plans. Develop, present, and deliver integrated marketing strategies and performance reports. Build strong, long-term client relationships through proactive communication, insights, and strategic recommendations.New Business & GrowthContribute to new client acquisition by developing pitch strategies and proposal decks. Present to potential partners and drive demand generation campaigns for Koda’s own growth. Collaborate with leadership to identify new market opportunities and service offerings.Campaign Planning & ExecutionPlan, manage, and execute integrated B2B marketing campaigns across digital channels — includingGoogle Ads, LinkedIn, Meta, email, and content marketing. Oversee SEO/SEM, performance marketing, marketing automation, and content initiatives. Work closely with internal content, design, and analytics teams to ensure flawless delivery, on time and within budget.Performance Analysis & OptimizationTrack, analyze, and report on campaign performance using tools likeGA4, Google Ads, LinkedIn Campaign Manager , andHubSpot. Derive insights and recommendations to optimize campaigns for engagement, conversions, and ROI. Stay current with industry trends, emerging tools, and B2B best practices.Requirements5+ yearsof hands-on experience indigital marketing/full stack marketing , preferably in aB2B agencyorSaaS environment. Strong understanding ofB2B demand generation , marketing funnels, and multi-channel campaigns. Proven ability to manage client accounts and deliver measurable marketing outcomes. Hands-on experience withGoogle Ads, LinkedIn Ads, GA4, HubSpot,and CRM tools. Excellentcommunication, presentation, and stakeholder managementskills. Ability to managemultiple clients and projectsin a fast-paced, results-driven environment.Why Join KodaWork with dynamic B2B brands and industry-leading SaaS clients. Be part of a growth-focused agency where your ideas directly impact client success. Collaborative, creative, and transparent work culture.To Apply:Send your resume and 2–3 campaign samples or results you’re proud of to nitasha@koda.co.in
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