
Group Head Copy
4 weeks ago
Role Overview:
As the Group Head – Copy, you will lead a team of copywriters and collaborate with art, strategy, and client servicing teams to deliver compelling, insight-driven campaigns. You will be responsible for developing creative concepts and ensuring copy excellence across all platforms.
Key Responsibilities:
- Lead and inspire a team of copywriters across multiple brands and campaigns.
- Conceptualize and execute impactful campaigns across ATL, BTL, digital, and experiential channels.
- Collaborate closely with Art Directors, Designers, Planners, and Client Servicing to craft ideas that align with brand strategy.
- Write and oversee high-quality copy for campaigns, ensuring tone, clarity, and messaging are on-point.
- Pitch creative ideas to clients and internal stakeholders with conviction and clarity.
- Guide junior writers with constructive feedback, mentorship, and career development.
- Stay updated with cultural trends, language evolution, and media innovations to keep the work fresh and relevant.
- Uphold and raise the creative bar of the agency's output.
Requirements:
- 7+ years of copywriting experience in a reputed advertising or creative agency.
- Proven track record of successful campaigns and award-winning work.
- Strong command of language, conceptual thinking, and storytelling across media.
- Leadership experience with the ability to mentor and inspire a team.
- Ability to handle multiple projects, deadlines, and brands with a cool head and a sharp pen.
- Strong presentation and communication skills.
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