Lead Generation Manager

3 weeks ago

Gurugram, India The Anlo Media Full time

Job Description:


We are seeking an experienced Lead Generation Manager with a strong background in online lead generation, particularly on search engines and social media platforms. The ideal candidate will have a minimum of 5 years of experience in lead generation and a proven track record of success in leveraging various online channels to drive qualified leads. Preference will be given to candidates who have experience in lead generation for clients in the healthcare industry.


Responsibilities:


  • Develop and implement comprehensive lead generation strategies utilizing online channels such as search engines (e.g., Google, Bing), social media platforms (e.g., Facebook, ), and other relevant online lead sources.
  • Conduct in-depth research and analysis to identify target audiences, market segments, and high-potential lead sources.
  • Optimize lead generation campaigns across multiple platforms to maximize reach, engagement, and conversion rates.
  • Create compelling ad copy, visuals, and landing pages tailored to specific target audiences and lead generation objectives.
  • Monitor campaign performance metrics and KPIs, such as click-through rates, conversion rates, and cost per lead, and implement optimizations to improve results.
  • Utilize advanced targeting and segmentation techniques to ensure that the leads generated are highly relevant and qualified.
  • Collaborate with internal teams, including marketing, sales, and product development, to align lead generation efforts with overall business goals and objectives.
  • Stay updated on industry trends, best practices, and emerging technologies in online lead generation, and incorporate relevant insights into strategy development and execution.
  • Provide regular reports and updates on lead generation performance, including insights, recommendations, and actionable insights for improvement.


Qualifications:


  • Bachelor's degree in marketing, business administration, or any other field.
  • Minimum of 5 years of experience in lead generation, with a focus on online channels such as search engines and social media.
  • Proven track record of success in driving leads through online channels, with measurable results.
  • Experience in lead generation for clients in the healthcare industry is preferred.
  • In-depth knowledge of online advertising platforms, including Google Ads, Facebook Ads, Ads, etc., and proficiency in ad targeting and optimization.
  • Strong analytical skills and ability to interpret data to identify trends, insights, and opportunities for optimization.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
  • Detail-oriented with a proactive approach to problem-solving and continuous improvement.


This is an exciting opportunity for a dynamic Lead Generation Manager to join our team and drive growth and success through effective online lead generation strategies. If you meet the qualifications and are passionate about leveraging online channels to generate high-quality leads, we encourage you to apply.

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