Brand Manager

1 week ago

Bengaluru, Karnataka, India Kapiva Full time

Job Description - Brand Manager, Incubation

Job Title: Brand Manager – Incubation

Location: Bangalore

About the Role

We are seeking a Brand Manager to join our Incubation vertical at Kapiva. This is a high-ownership role where you will be responsible for taking new categories from 0 → 100 Cr in 2 years. You will work at the intersection of product development, consumer insights, P&L ownership, and go-to- market strategy, while collaborating closely with procurement, supply chain, R&D, growth, and creative teams. You will also be working with a team of in-house creative pod (copywriter, designer, video editor) to build high-performing campaigns.

Key Responsibilities

Product Development & Lifecycle Management


• Partner with R&D and supply chain to define product roadmaps – from concept to launch.


• Identify levers to optimize product-market fit, profitability, and portfolio expansion.

Consumer Insights & Market Intelligence


• Continuously mine consumer triggers, barriers, and feedback across the 1-to-N purchase journey.


• Conduct competitive benchmarking and leverage insights to refine positioning and messaging.

Creative & Marketing Execution


• Lead the creative supply chain – work with the in-house creative pod to generate performance assets across Meta, Google, and other funnels.


• Develop brand narratives and drive execution across digital, marketplace, and offline channels.

P&L & Forecasting


• Own category P&L including sales, pricing, discounting, margins, and bottom line.


• Provide accurate forecasts (6–12 months) to business finance teams and track performance against targets.

Desired Candidate Profile

  • 4–6 years of experience in FMCG / Consumer Brands in brand management, category management, or digital growth roles.
  • Strong understanding of digital-first brand building and P&L management.
  • Hands-on exposure to performance marketing, GTM launches, and lifecycle marketing.
  • Analytical mindset with comfort in working with dashboards, insights, and financials.
  • Ability to work cross-functionally with R&D, supply chain, growth, and creative teams.
  • MBA from Tier-1 / Tier-2 institute preferred.

Why Join Us?

  • Opportunity to build new categories from scratch at one of India's fastest-growing Ayurvedic D2C brands.
  • Work directly with cross-functional leaders including Growth, Brand, R&D, and Founders.
  • Autonomy, ownership, and room to experiment in a high-growth environment.
  • Purpose-driven work – build products that improve consumer health and wellness.

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