Specialist - Performance Marketing - eCommerce (2-9 yrs)

3 weeks ago


Gurgaon, Haryana, India iimjobs Full time
Performance Marketing Specialist

Responsibilities:

  • Endtoend media planning & execution on Meta (Facebook & Instagram), Google Platforms (GDN, SEM, & YouTube), and other social media channels (which includes awareness, traffic, revenue generation campaigns)
  • Ownership of the brand's digital growth strategy for its D2C website to increase ROI
  • Analyse and optimise ad campaigns to increase return on investment (ROI)
  • Analyzing data on ad spends, revenue, and user/customer behavior with the help of tools like Google Analytics.
  • Recommend and execute experiments to improve learnings across marketing creatives and communication.
  • Should understand what kind of creatives and copies work for best conversions
  • Should have proven experience in setting up and using custom/lookalike audience
  • Coming up with automations
  • Line management responsibility for the digital marketing operations teams covering paid media.

Requirements:

  • 2+ years of experience in Performance Marketing
  • Preferred experience in Ecommerce Industry
  • Has previously handled a monthly budget of minimum 2 lacs.
  • A good understanding of the principles and working of paid ads
  • Ideally experienced in D2C environments
  • A creative mindset, contributing new ideas and able to interpret situations to overcome challenges
  • A dynamic candidate who does not hesitate to take up new challenges

Skills:

  • Facebook ad network & Google Ad network basic knowledge
  • Google Analytics basic knowledge
  • Dealing with policy violation
  • Ability to manage multiple brands
  • Proficiency in MS Excel/Google Sheets

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