Unacademy - Brand Marketing Manager (4-8 yrs)

4 weeks ago


Bengaluru, Karnataka, India iimjobs Full time

Brand Marketing Manager

Key responsibilities:

- Execute and ideate on efficient and intuitive marketing strategies based on the nature of the product.

- Execute advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events.

- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures

- Co-ordinate efficiently with the internal business team to understand their requirements, the obstacles, the communication objective and to meet their targets via effective marketing strategies.

- Liase with internal verticals like social media, content, performance and digital to execute the most effective marketing campaigns across categories via powerful communication and ideas.

- Maintain relationships with media, partners and effectively communicate the company's objectives.

- Monitor progress of campaigns using various metrics and submit reports of performance

- Collaborate with managers in preparing budgets and monitoring expenses.

- Negotiate to the best of one's ability on the lines of finances, overall marketing objective and single-minded propositions.

Requirements:

- 5+ years of experience in Brand Marketing.

- Good understanding of marketing campaigns and the operational force that goes behind each of them.

- Thorough knowledge of strategic planning principles and marketing best practices.

- Excellent communication and people skills

- Strong organizational and time management abilities

- Creativity and commercial awareness

- Ability to think creatively and guide the agency according to the best insights and brand salience.

- MBA/BA in marketing, business administration or relevant discipline



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