Lead - Category Growth - Internet/Online (4-7 yrs)

1 month ago


Bengaluru, Karnataka, India iimjobs Full time
Lead Category Growth

MBA with more than 4+ years with marketplaces or e-commerce companies in hardcore growth roles

Core skills - Performance / CPC marketing Google / FB and accelerating acquisition of customers today.

  • Design branding, positioning and pricing strategies across categories
  • Ensure brand message is strong and consistent across all channels and categories grow consistently
  • Analyse consumer behaviour and determine customer personas
  • Identify opportunities to reach new market segments and expand market share
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Coordinate sales and marketing efforts to boost brand awareness
  • Manage a team and stakeholders largely


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