Head - Trade Marketing - Construction Business (15-22 yrs)

3 weeks ago


Gurgaon, Haryana, India iimjobs Full time
We are looking for a senior resource with functional and leadership skills to create and lead Head Trade Marketing function in a robust and professional manner with around 15 years' experience or more

Key Deliverables:

  • Lead and implement channel specific marketing strategies and plans to build preference and loyalty among channel partners.
  • Work closely with Sales teams and develop and implement localized campaigns specifically designed to achieve set business goals in micro markets.
  • Lead on-ground activation programs with partners to improve brand connect and visibility among consumers and influencers.
  • Ensure effective deployment of BTL marketing budget across geographies, keeping a track on the productivity of all spends.
  • Develop and manage a set of efficient and effective vendors for various BTL activities and trade events.
  • Develop and manage channel loyalty programs and Rewards and Recognition events.
  • Lead and manage a team of Zonal and State level BTL managers.

Education Qualification & experience:

  • Candidate should have an overall experience of 15+ years in relevant field.
  • Excellent communication and public speaking skills.
  • Strong leadership and management skills, with the ability to motivate and inspire a team.
  • Excellent communication and interpersonal skills, with the ability to build relationships with stakeholders.
  • Strong analytical and problemsolving skills, with the ability to make datadriven decisions.


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