Channel Activation Manager
4 weeks ago
Title - Channel Activation Manager - GT
Reporting: Head - Customer Marketing
Location: Ahmedabad
Direct reports - None
Key Stakeholders:
- Within Function - GT Head, KAMs
- Cross Function - Supply Chain Teams, Commercial team, Brand Marketing
- External - Customer teams from GT/ Ecom accounts
Pre-requisite Requirements
- Qualification: MBA Premier 'B' School
- Experience: At least 5-7 years of overall work experience (at least 2 years exposure to GT / ECom as either a KAM / Category Manager). An GT ASM in a Top Tier organisation only with a flair for this can also be evaluated.
- Preferred Age Group: 25-33
Technical Competencies:
- In Depth understanding of FMCG / Channel dynamics, Role of channel activations, Trade Spend ROI maximization and strategies to drive last mile execution
- Highly proficient in MS Office/Excel, Adept at Sales technology tools utilisation and development
Behavioural Competencies:
- Proactive, result oriented, owns the work, takes initiatives on his own
- Excellent communication skills - should be able to interact with multiple stakeholders
- Excellent analytical, problem solving and negotiation skills
Key Responsibilities
This national role would support the planning and implementation of GT /Ecom Channel strategy for all the Brands across the regions in line with the company's overall business strategy.
The key responsibilities of this role would include:
- Be the anchor and owner of planning and controlling annual, quarterly and monthly spends for the Channel across all brands.
- Make NPD launches / Share gain plans in line with Organization goals
- Lead 3rd Party Merchandiser Organization and ensure delivery on input measures - KPIs and output measures: ROI & Spend Effectiveness.
- Apply Shopper Psychology principles to define path to purchase in the store and how to win the store and win in the store.
- Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.
- Work very closely across all allied functions such as Supply, Commercial and IT to ensure the given agendas fall into place operationally as per aligned timelines.
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